The insurance sector is undergoing enormous change. New competitors have emerged and customers’ expectations have shifted. In this article I look at the top five challenges facing traditional insurers and explain how an advanced CPaaS solution can aid #digitaltransformation and prevent them from being left behind.
- Jamie Armstrong is the EMEA Field Marketing Manager at Soprano Design, he has been working in the company since September 2016 and he is based in Barcelona, Spain. Jamie is a strategic thinker and an evangelist for innovative marketing strategies. Do you want to read more articles by Jamie? Click below or visit his LinkedIn page.
Posts by Jamie Armstrong:
Here is a simple guide to email to text covering what it is, how and when to use it effectively, and the keys to creating SMS content that encourages the responses and customer engagement you’re looking for.
Modern human communication is a complex and diverse thing – and it’s time marketing reflected that fact. In omnichannel marketing, that’s exactly what we’re aiming to do. Let’s talk about the basics of omnichannel: what it is, why it’s important, and how to implement it. I’d also love to hear from marketers: have you gone all in on an omnichannel approach?
Customers today are a lot more demanding than they were just 5 years ago. Back then, people were satisfied with social media interactions for customer service, or receiving emails for promotions and offers. However, digital transformation has made customer engagement expectations far greater in 2022. Now, customers expect interaction across a variety of channels, including … Read more
Omnichannel segments customers according to their preferred communication channels to send campaigns to them via the channels they engage
The purpose of a product marketing roadmap is to generate revenue from existing solutions. A roadmap is a visual representation of a product marketing plan, highlighting the go-to-market campaigns and programs to internal stakeholders. The primary objective is to align everyone around the goals and the timing of what you will deliver. The roadmap identifies … Read more
The strain of missed medical appointments is echoed worldwide. Patient no-shows lead to delays in treatment, longer wait times for appointments for other patients and astronomical costs for medical practices. In fact, in January 2019 NHS England reported that 15 million GP appointments are missed annually, which likely wastes over £200 million each year. If … Read more
Soprano Design, a global leader in cloud-based enterprise messaging solutions, has reached a strategic agreement with Smart Communications, the Philippines leading mobile network operator, to offer Soprano Enterprise Messaging Suite (MEMS) to Smart enterprise customers. In the Philippines, the Soprano messaging service will be branded Smart Messaging Suite. Currently, Smart controls nearly 50 per cent … Read more
Happy New Year from Soprano! As we kick off 2019 by setting our goals and ambitions for the year ahead, we are taking a moment to also reflect on the success of our previous year and take stock of how we’ve grown to become one of the leading enterprise messaging providers in the world. We’d … Read more
Getting your important messages out has never been easier. You can now send SMS messages directly from your MS Dynamics CRM through the Soprano MEMS platform, the worldwide enterprise messaging leader. We’re delighted to announce the launch of our MS Dynamics Plugin, an add-on to your CRM that will help you to send meaningfull messages … Read more