Posts | Jamie Armstrong | Soprano
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Jamie Armstrong

Jamie Armstrong is the EMEA Field Marketing Manager at Soprano Design, he has been working in the company since September 2016 and he is based in Barcelona, Spain. Jamie is a strategic thinker and an evangelist for innovative marketing strategies. Do you want to read more articles by Jamie? Click below or visit his LinkedIn page.

Posts by Jamie Armstrong:


How to Deliver a Great Customer Experience in the Insurance Industry

The insurance sector is undergoing enormous change. New competitors have emerged and customers’ expectations have shifted. In this article I look at the top five challenges facing traditional insurers and explain how an advanced CPaaS solution can aid #digitaltransformation and prevent them from being left behind.


Email to Text Business Communications Best Practice Guide

Here is a simple guide to email to text covering what it is, how and when to use it effectively, and the keys to creating SMS content that encourages the responses and customer engagement you’re looking for.

the keys to a successfull omnichannel marketing strategy

The Keys to a Successful Omnichannel Marketing Strategy

Modern human communication is a complex and diverse thing – and it’s time marketing reflected that fact. In omnichannel marketing, that’s exactly what we’re aiming to do. Let’s talk about the basics of omnichannel: what it is, why it’s important, and how to implement it. I’d also love to hear from marketers: have you gone all in on an omnichannel approach?


How Digital Transformation is Driving Customer Experience

Customers today are a lot more demanding than they were just 5 years ago. Back then, people were satisfied with social media interactions for customer service, or receiving emails for promotions and offers. However, digital transformation has made customer engagement expectations far greater in 2022. Now, customers expect interaction across a variety of channels, including … Read more


What is Omnichannel Marketing all About?

Omnichannel segments customers according to their preferred communication channels to send campaigns to them via the channels they engage


How to Create a Product Marketing Roadmap

The purpose of a product marketing roadmap is to generate revenue from existing solutions. A roadmap is a visual representation of a product marketing plan, highlighting the go-to-market campaigns and programs to internal stakeholders. The primary objective is to align everyone around the goals and the timing of what you will deliver. The roadmap identifies … Read more


Two Way Messaging Reduces Missed Medical Appointments

The strain of missed medical appointments is echoed worldwide. Patient no-shows lead to delays in treatment, longer wait times for appointments for other patients and astronomical costs for medical practices. In fact, in January 2019 NHS England reported that 15 million GP appointments are missed annually, which likely wastes over £200 million each year. If … Read more


Soprano Announces Strategic Partnership with Leading Philippines Mobile Network Operator Smart Communications

Soprano Design, a global leader in cloud-based enterprise messaging solutions, has reached a strategic agreement with Smart Communications, the Philippines leading mobile network operator, to offer Soprano Enterprise Messaging Suite (MEMS) to Smart enterprise customers. In the Philippines, the Soprano messaging service will be branded Smart Messaging Suite. Currently, Smart controls nearly 50 per cent … Read more


Send Engaging Notifications to Your Contacts From MS Dynamics CRM

Getting your important messages out has never been easier. You can now send SMS messages directly from your MS Dynamics CRM through the Soprano MEMS platform, the worldwide enterprise messaging leader. We’re delighted to announce the launch of our MS Dynamics Plugin, an add-on to your CRM that will help you to send meaningfull messages … Read more