Posts | Matt Thompson | Soprano

Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing. He lives and works in Seattle, Washington.

Posts by Matt Thompson:


Digital Transformation in Financial Services: The Age of CX

The landscape of the financial services sector has been completely transformed by Digital Transformation. Banks are now head-to-head with new, digital-only competitors, reinventing the way they engage with customers. In this article, I explain how this newly competitive landscape is giving birth to innovative digital solutions like CPaaS that enable an advanced approach to creating high-quality customer experience.


What to Build into Your Omnichannel CX Strategy

We’re heading towards a future in which customer experiences are entirely machine-driven. In my article below, I explain the transition happening from human-powered CX to tech-powered CX, and I detail how and why your brand needs to change its CX design approach to inject communications into the design-thinking phase, and to include the top minds from your organisation in designing your communication experiences.


Keys to Creating Effective Marketing Campaigns

Simply put, SMS marketing campaigns can be one of the most impactful tactics a business can take. But as with any marketing strategy, the right approach is key. Learn more about how to create an effective SMS marketing campaign here.


Why Your Business Needs Enterprise Messaging Gateway (EMG)

Enterprise Messaging Gateway is an advancement on traditional SMS messaging systems that offers businesses an even faster, easier, more cost-effective and engaging method of communicating with their customers.


How Automated Communications Enhance Customer Engagement And Loyalty

When automated communications are appropriately implemented in a business, they create faster customer journeys and interactions and greatly enhance customer satisfaction. A well-planned, comprehensive automated communications solution is key to improving customer engagement and ultimately, your business results.