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Last year was an impossible year to predict – delivering huge health, civil and business challenges on a scale the world was not ready to handle. Aside from finding innovative ways to ‘keep the lights on,’ COVID also presented a chance for people and businesses to pause, reflect and think more deeply about the future … Read more

Soprano Design has announced it’s achieved ISO 27001:2013 certification, an international standard outlining best practices for information security management systems. ISO 27001 is a globally recognized standard created by the International Organization for Standardization (ISO) to mandate numerous controls for the establishment and maintenance of an information security management system (ISMS). The standard ensures organizations have established … Read more

Integrated marketing is an approach to create a seamless, end-to-end experience across different marketing channels. Each of these channels works in tandem to connect with customers at every touchpoint and tell a cohesive brand story. Soprano Design’s Field Marketing Manager for APAC, Bo Yi Tay has written an article discussing why creating an integrated marketing … Read more

Since COVID-19 hit, many workplaces have started remote work practices for the first time. This has been a challenge, but one that everyone is rising to. Although you may be missing the office and your coworkers, working from home has many benefits. One major benefit of remote work is the flexible schedule, which leads to … Read more

As technology has become more diverse and complex, so too have customer journeys. Brands now interact with customers, and customers with brands, on all manner of communication channels and devices, which, while exciting, has seen a greater array of customer journey challenges arising than ever before. What exactly are these challenges, and how might a … Read more

A customer journey used to be simple. So simple that it was commonly represented as a linear funnel – go in one end, and hopefully come out the other. But as both technology and society have evolved, serious complexity has been added to the journey of most customers, not least the fact that it now … Read more

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Soprano Design, a global leader in cloud-based enterprise messaging solutions, has renewed its strategic partnership with Vodafone New Zealand. Since Soprano and Vodafone began working together in 2016, demand for cloud-based mobile messaging services has continued to surge. In the past 12 months, the volume of messages sent by Soprano in New Zealand has doubled … Read more

Soprano Design and Smart Communications, the Philippines’ leading mobile network operator have been offering free critical alert messaging services to local city Governments, NGO’s and healthcare agencies affected by the COVID-19 lockdown in the Philippines. The new COVID-19 Care initiative is offering up to 100 organizations the chance to take advantage of this offer which … Read more

Our CEO, Richard Favero has shared Soprano Design’s recent insight into the shift in business behaviour during the COVID-19 pandemic, especially in regards to communication strategy and usage. The article has recently been published on Newsmaker. There has never been a more critical time for businesses and Governments to be able to deliver large volumes … Read more

PRNewswire have published an article featuring a new mobile application the Philippine Red Cross (PRC) has launched called RC143. The app is designed to help health authorities trace new COVID-19 cases. Smart is enabling its subscribers to download and use the mobile app free of data charges. An SMS broadcasting service has also been provided to the Philippine … Read more