Posts | Matt Thompson | Soprano
Soprano recognised as a ‘CPaaS Leader’ by Quadrant Knowledge Solutions Get the report

Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing. He lives and works in Seattle, Washington.

Posts by Matt Thompson:


Soprano adds conversational AI and makes promise to customers: “We will help you unleash your communication potential.” 

We don’t have to keep a secret anymore! We have a renewed brand vision and a vibrant new look and feel. We love it! We can feel the renewed energy within Soprano, and we’ve honestly had a blast working on this.   This comes at the best possible time for us. We’ve just announced the addition … Read more


Digital Transformation in Financial Services: The Age of CX

The landscape of the financial services sector has been completely transformed by Digital Transformation. Banks are now head-to-head with new, digital-only competitors, reinventing the way they engage with customers. In this article, I explain how this newly competitive landscape is giving birth to innovative digital solutions like CPaaS that enable an advanced approach to creating high-quality customer experience.


What to Build into Your Omnichannel CX Strategy

We’re heading towards a future in which customer experiences are entirely machine-driven. In my article below, I explain the transition happening from human-powered CX to tech-powered CX, and I detail how and why your brand needs to change its CX design approach to inject communications into the design-thinking phase, and to include the top minds from your organisation in designing your communication experiences.


Why SMS in Banking helps to Engage +47% of Neglected Financial Customers?

What would your reaction be if we told you that 47% of bank consumers are not engaging with you the way you think they are? And what would you say if we told you that by simply integrating Mobile Messaging throughout your customer journey, you would be able to better engage with those potential customers? Read on to learn more.  The world is evolving … Read more


Keys to Creating Effective Marketing Campaigns

Simply put, SMS marketing campaigns can be one of the most impactful tactics a business can take. But as with any marketing strategy, the right approach is key. Learn more about how to create an effective SMS marketing campaign here.


Why Your Business Needs Enterprise Messaging Gateway (EMG)

Enterprise Messaging Gateway is an advancement on traditional SMS messaging systems that offers businesses an even faster, easier, more cost-effective and engaging method of communicating with their customers.


Are Finance CDOs Leaving Money on the Table by Not Using SMS?

Chief Digital Officers (CDOs) today are tasked with creating digital customer experiences that enhance a bank’s brand, generate revenue and differentiate themselves from the competition. The pandemic fast-tracked digital transformation initiatives, and now CDOs need to determine which methods of engagement will take them into the future. Growth-focused banking CDOs have dual primary responsibilities: designing … Read more


How Automated Communications Enhance Customer Engagement And Loyalty

When automated communications are appropriately implemented in a business, they create faster customer journeys and interactions and greatly enhance customer satisfaction. A well-planned, comprehensive automated communications solution is key to improving customer engagement and ultimately, your business results.


Introducing TIM Advanced: Advanced Messaging for Advanced Needs

When two long-standing brands continue a strong partnership, the strive for innovation continues to grow and deliver better solutions for customers—who have also had a part in shaping innovation lately. Together, we’ve learned how businesses and their customers should better communicate during this digital transformation renaissance. Customers have also been vocal with companies about who, … Read more