Posts | Matt Thompson | Soprano
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Matt Thompson

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Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing. He lives and works in Seattle, Washington.

Posts by Matt Thompson:

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Soprano adds conversational AI and makes promise to customers: “We will help you unleash your communication potential.” 

We don’t have to keep a secret anymore! We have a renewed brand vision and a vibrant new look and feel. We love it! We can feel the renewed energy within Soprano, and we’ve honestly had a blast working on this.   This comes at the best possible time for us. We’ve just announced the addition … Read more

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What to Build into Your Omnichannel CX Strategy for 2022

We’re heading towards a future in which customer experiences are entirely machine-driven. In my article below, I explain the transition happening from human-powered CX to tech-powered CX, and I detail how and why your brand needs to change its CX design approach to inject communications into the design-thinking phase, and to include the top minds from your organisation in designing your communication experiences.

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Why Your Business Needs Enterprise Messaging Gateway (EMG)

Enterprise Messaging Gateway is an advancement on traditional SMS messaging systems that offers businesses an even faster, easier, more cost-effective and engaging method of communicating with their customers.

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How Automated Communications Enhance Customer Engagement And Loyalty

When automated communications are appropriately implemented in a business, they create faster customer journeys and interactions and greatly enhance customer satisfaction. A well-planned, comprehensive automated communications solution is key to improving customer engagement and ultimately, your business results.

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How Voice messaging is Changing the Customer Experience

Employing effective communication strategies that engage and satisfy your customers is key to delivering the best customer experience possible. Among the suite of communication tools now available are voice messaging systems – or Voice Broadcast Messaging (VBM) – that promise increased engagement and a positive experience with your brand. 

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Why Invest in a Communications Platform as a Service

No one could have predicted a pandemic of this magnitude. The world came to a stop in record time, leaving no time to respond. Economies contracted at alarming rates and communication was forced to embrace an underdeveloped, fully virtual model. Did you know … 66% of companies believe the pandemic exposed the weaknesses in their … Read more

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How COVID-19 has altered the way of omnichannel customer engagement

Learn why its important to avoid customer frustration Research by CMO Council shows us that 73% of customers are getting frustrated when their core needs are not being met, and they cannot escalate to a traditional channel. If their needs are not met, consumers are often considering to move on and spend their money elsewhere. … Read more