No one could have predicted a pandemic of this magnitude. The world came to a stop in record time, leaving no time to respond. Economies contracted at alarming rates and communication was forced to embrace an underdeveloped, fully virtual model. Did you know … 66% of companies believe the pandemic exposed the weaknesses in their … Read more
- Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing. He lives and works in Seattle, Washington.
Posts by Matt Thompson:
We have to accept that the world is different now as a result of the pandemic. Consumer behaviours have changed, and the reality is these changes are here to stay. This has brought on new challenges for retailers who need to find new and relevant ways to communicate with their customers. After all, customer engagement … Read more
Last year was an impossible year to predict – delivering huge health, civil and business challenges on a scale the world was not ready to handle. Aside from finding innovative ways to ‘keep the lights on,’ COVID also presented a chance for people and businesses to pause, reflect and think more deeply about the future … Read more
A CPaaS solution is an essential for any modern business managing a variety of communications channels. How Soprano assists clients in implementing business communication software?
Learn how mobile messaging can be used as an effective tool for delivering content and a user experience that makes an impact and gets results.
Soprano Design has announced it’s achieved ISO 27001:2013 certification, an international standard outlining best practices for information security management systems. ISO 27001 is a globally recognized standard created by the International Organization for Standardization (ISO) to mandate numerous controls for the establishment and maintenance of an information security management system (ISMS). The standard ensures organizations have established … Read more
Since COVID-19 hit, many workplaces have started remote work practices for the first time. This has been a challenge, but one that everyone is rising to. Although you may be missing the office and your coworkers, working from home has many benefits. One major benefit of remote work is the flexible schedule, which leads to … Read more
As technology has become more diverse and complex, so too have customer journeys. Brands now interact with customers, and customers with brands, on all manner of communication channels and devices, which, while exciting, has seen a greater array of customer journey challenges arising than ever before. What exactly are these challenges, and how might a … Read more
A customer journey used to be simple. So simple that it was commonly represented as a linear funnel – go in one end, and hopefully come out the other. But as both technology and society have evolved, serious complexity has been added to the journey of most customers, not least the fact that it now … Read more
Soprano Design, a global leader in cloud-based enterprise messaging solutions, has renewed its strategic partnership with Vodafone New Zealand. Since Soprano and Vodafone began working together in 2016, demand for cloud-based mobile messaging services has continued to surge. In the past 12 months, the volume of messages sent by Soprano in New Zealand has doubled … Read more