There are many ways to reach consumers in today’s landscape. To maximize customer engagement, brands need to use the customer communication channels their audiences prefer, and their message needs to be cohesive across all channels.
Text messaging has become a preferred method of communication with customers because research has shown that most people open text messages within three minutes of receipt. Furthermore, when the engagement metrics of text messages and emails are compared, the response and open rates for texts are significantly higher.
Soprano Design’s Field Marketing Manager for the US, Linda Adams has written an article explaining how text messages can be used in businesses across 3 key areas; operations, security and promotion.