Voice Broadcast Messaging (or VBM), in its simplest form, has been around since the ‘80s. But with the recent renewed interest in voice technology, VBM is coming back into the spotlight. So, what exactly is it – and how is it helping the companies who use it in their communications? Voice Broadcasting Messaging, put simply, is the ability to deliver messages using automated voice calls.
Soprano Design’s Field Marketing Manager for LATAM, Juan Pablo Salazar explains what voice broadcast messaging is and how businesses are currently using it for it our latest learn article.