Communication Strategy Audit: Take Our Digital Communication Health Check Quiz

Mock-up of a personalised report from the Digital Communication Health Check Quiz, shown with two people who have completed it.

How effective is your organisation’s digital communication strategy?

That is — how well do you connect with the customers, citizens, patients or employees you support?

From day-to-day updates to time-critical messages, effective communication underpins how well an organisation runs — and how it’s perceived.

Whether you’re running a healthcare network, overseeing local government services, managing operations in a utility provider, or coordinating internal teams, gaps in communication can have real consequences.

Delayed updates, outdated channels, inconsistent messaging, or siloed systems often go unnoticed until something goes wrong — a missed appointment, a spike in complaints, or an avoidable service disruption.

Our Digital Communication Health Check Quiz is a quick, free way to see where your approach is working well and where there’s room to improve.

It’s designed to help you reflect on the strengths and weaknesses of your current communication practices, no matter your department or industry, and identify practical next steps to make them more effective.

Why Take Our Digital Communication Health Check Quiz?

A strong communication strategy is essential for improving both customer experience and employee experience. But without a clear benchmark, it’s difficult to know whether your digital channels are performing as well as they could.

The Digital Communication Health Check Quiz gives you a quick, simple way to step back and assess your current approach.

It’s designed to prompt you to think about how you share information, how quickly and effectively you respond, and whether your communication processes are helping or hindering your organisation’s goals.

By taking the quiz, you’ll gain valuable perspective on your strengths, potential gaps, and the changes that could make the biggest impact.

Taking the quiz can help you:

  • Understand where your communication strategy is performing well — and where it might be holding you back.
  • See how your approach compares to others in your sector.
  • Identify practical ways to improve engagement and streamline your messaging.

What the Health Check Quiz Covers

The Digital Communication Health Check Quiz explores key aspects of how your organisation communicates — helping you reflect on both the tools you use and the way you use them.

You’ll be asked about:

  • Channel Usage – which platforms your team uses to connect with customers, employees or stakeholders – from SMS to Conversational AI
  • Measuring Success – how you track the effectiveness of your customer service interactions.
  • Automation – the extent to which your communications are automated to save time and improve consistency.
  • Personalisation – how well your messages are tailored to the needs and preferences of the people you’re communicating with.
  • Security – your level of confidence in protecting sensitive information within your communications.

By covering these areas, the quiz gives you a well-rounded view of your current communication approach, highlighting both operational practices and strategic considerations that can influence performance.

What You’ll Get from Your Results

When you complete the Digital Communication Health Check Quiz, as well as receiving a score, you’ll also receive a free personalised report delivered straight to your inbox.

This report is tailored to you based on the answers provided and will give you clear, practical insights into your current digital communication strategy.

It’s designed to be easy to digest and immediately useful, whether you’re looking to make quick improvements or plan longer-term changes.

What’s inside your personalised report?

  • An overview of your strengths and areas for improvement in your current communication strategy.
  • A comparison against others in your sector and industry benchmarks, so you can see how you stack up.
  • Actionable insight and techniques to help you get the most out of your communication strategy.

This is designed to be easy to understand and ready to put into action, giving you a clear starting point for improving communication across your organisation.

Digital Communication Health Check Quiz FAQs

Have a question before you get started?

This section covers everything you need to know about taking our Digital Communication Health Check Quiz…

  • How can I take the quiz?

You can take the Digital Communication Health Check Quiz online at any time.

It’s free, quick to complete, and doesn’t require any technical setup. Simply click the link below, answer a few short questions, and you’ll receive your personalised results straight to your inbox.

Take the Digital Communication Health Check Quiz

  • How long does the quiz take?

The Digital Communication Health Check Quiz takes less than three minutes to complete.

It’s designed to be quick and straightforward, with just a handful of multiple-choice questions that you can answer without preparation.

  • Who is the quiz for?

The quiz is for anyone who manages or influences digital communication in their organisation.

It’s suitable for HR, Customer Service, IT, Marketing, Operations and CX teams, across sectors such as government, healthcare, utilities and education and more.

It works for any size or maturity level — no specialist knowledge required.

  • What happens after I take the quiz?

After completing the Digital Communication Health Check Quiz, you’ll get an instant indication of how your communication strategy is performing.

You’ll also unlock access to a more detailed, personalised analysis that’s tailored to your answers and designed to help you identify strengths, gaps, and opportunities for improvement.

  • How will I receive my personalised report?

Your personalised report will be sent directly to the email address you provide at the end of the quiz.

It arrives within minutes and includes your tailored results, comparisons to industry benchmarks, and practical recommendations based on your answers.

Ready to See How Your Communication Strategy Stacks Up?

Understanding where you stand is the first step to improving how you connect with the people who matter most — whether that’s customers, citizens, patients or employees.

The Digital Communication Health Check Quiz takes just a few minutes and gives you personalised insight you can put into action right away.

Take the Quiz