Are Finance CDOs Leaving Money on the Table by Not Taking Full Advantage of Mobile Messaging?

Chief Digital Officers (CDOs) today are tasked with creating digital customer experiences that enhance a bank’s brand, generate revenue and differentiate themselves from the competition. The pandemic fast-tracked digital transformation initiatives, and now CDOs need to determine which methods of engagement will take them into the future.

Growth-focused banking CDOs have dual primary responsibilities: designing digital experiences for customers that grow the bank for today’s consumer behaviors and needs,