Blog Posts

The Importance of an Integrated Marketing Strategy

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Integrated marketing is an approach to create a seamless, end-to-end experience across different marketing channels. Each of these channels works in tandem to connect with customers at every touchpoint and tell a cohesive brand story.

Soprano Design’s Field Marketing Manager for APAC, Bo Yi Tay has written an article discussing why creating an integrated marketing strategy is more important than ever

In the article,