Blog Posts

Are Finance CDOs Leaving Money on the Table by Not Taking Full Advantage of Mobile Messaging?

finance cdos communication strategy

Chief Digital Officers (CDOs) today are tasked with creating digital customer experiences that enhance a bank’s brand, generate revenue and differentiate themselves from the competition. The pandemic fast-tracked digital transformation initiatives, and now CDOs need to determine which methods of engagement will take them into the future.

Growth-focused banking CDOs have dual primary responsibilities: designing digital experiences for customers that grow the bank for today’s consumer behaviors and needs,