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Communications platform as a Service (CPaaS)

The complete guide to CPaaS: A Communications Platform as a Service explained

When it comes to creating customer journeys and business communications for today’s customer – immediacy and consistency is key. We are living in a time where we can reach anyone or anything at the touch of a button. It is crucial for businesses to adapt their digital strategies to ensure they are sending the right information, to the right person, in the right format, at the right time to ensure the right outcome.

A Communications Platform as a Service (CPaaS) solution works in exactly this way. It allows businesses to reach out to customers, patients and employees using each customers’ preferred communication channel – and ensures the contact can continue the conversation on any channel they wish, whenever they’re ready.

Frost and Sullivan define CPaaS as any cloud-based platform that enables developers to programmatically embed voice, video, chat and messaging services within their business or consumer applications.

CPaaS

What is CPaaS?

CPaaS is a platform enabling businesses to integrate real-time communication channels into their existing web and mobile applications. When an action is taken, such as a new booking is made, a login is attempted, an update to a delivery journey is recorded or the calendar recognises an upcoming appointment, the CPaaS solution will trigger the desired outreach via the preferred communication channel.

A CPaaS solution is usually used alongside a business’ existing applications and leveraged to deliver the communications features of the application.

When a variety of available communication channels are leveraged strategically, it can help organisations redefine how they engage with their clients, partners and employees.

A CPaaS solution enables more meaningful communication with an organisation’s customers, employees, patients or citizens. The sophistication of the tool enables a fully integrated and automated experience to help scale communications and to engage and advance the user experience.

Discover more about Soprano CPaaS Platform

What Is CPaaS

Advantages of Communication as a Service

Enable businesses to embed communications directly into their existing applications

A CPaaS solution enables businesses to easily embed communications directly into their existing applications to streamline communication-heavy business processes and to achieve some early successes in their digital transformation efforts.

Reach customers on their preferred channels

Most organisations need to communicate regularly with customers, patients, citizens, or employees and with so many channels to choose from, it’s often a bit of a minefield. A one-size-fits-all model no longer meets expectations, so companies need to digitally transform their communication strategies to keep up with growing demands.

Customers expect to be contacted on their preferred device and channel, at a time that’s convenient for them. A CPaaS solution is so powerful as it ensures businesses can reach contacts on their favourite channels, at the touch of a button.  

Helping budget and resource go further

Eliminating the need for your employees to manually send reminders, notifications and updates can drastically reduce the time spent on administration tasks.  

CPaaS solutions are often used to replace or fill gaps in call centres or admin teams. The CPaaS can be integrated into your CRM to trigger automated order confirmations and delivery updates and can also be configured to send automated review requests after the delivery has arrived.

Automating the entire process ensures faultless communications and can save your business thousands in overheads.

Increased customer satisfaction

The demand for a multi-channel communication platform is being amplified even further by the need for perfect customer interactions. 90% of your customers already expect consistent, trusted interactions across various channels. This shows how important it is to allow customers to reach you across several channels and CPaaS provides this flexibility.

Over 35% of customers expect to be able to contact the same customer service representative on any channel and 64% of customers expect to receive real-time assistance regardless of the customer service channel they use.

CPaaS can ensure your marketing and sales journeys are perfectly executed and that you delight your customers with every outreach. It can be the differentiator that separates you from your competitors by keeping your customers engaged and satisfied.  

Reach your contacts, every time

Customers, employees, patients and citizens are constantly inundated with marketing and sales messages and their inboxes are bursting at the seams. It’s important to stand out from the crowd to ensure you’re heard.

Reaching out to your customers across several channels ensure your message will be seen instantly. It’s also great news for your brand. Customers that view a consistent messaging across multiple channels improve their perception of that brand by 68% and they’re 90% more likely to increase their purchase intent.

Whether you’re sending an urgent notification, a two-factor authentication code or an appointment reminder; you can be confident it will reach your contact quickly and safely.

Reduce the space for human error

When communicating with customers, especially in large businesses the space for human error can be massive. Spreadsheets and tick boxes showing who has been contacted ahead of appointments or to confirm orders can get messy and it requires a lot of manpower.

Employing a CPaaS solution to automatically send these notifications for you means they are never missed, and your employees have more time available to focus on other tasks within the business. 

Make missed appointments a thing of the past

Sending automatic confirmations and reminders to customers or patients has been proven to drastically reduce ‘Did Not Attend’ rates and no-shows, saving your employees time and wasted resource.

You can configure the CPaaS solution to automatically send a confirmation via any channel when a booking or appointment is made in your current CRM. The tool can then send out reminders closer to the appointment date alongside a quick, easy way for the contact to cancel or reschedule their appointment.

Increase communication while working remotely

Internal communication tools can ensure teams stay well connected and highly motivated while working remotely. It’s important that employees stay informed and still feel as part of a larger team even when they’re not present in the office.

A CPaaS solution can be integrated with internal communication mobile apps and platforms to ensure important updates and notifications reach your employees even outside of working hours.

There are many other benefits to onboarding a CPaaS solution.

The Need for CPaaS in the New Normal

Real Time Communications In Post Covid19 Era

COVID-19 has exposed gaps in digital strategies for many businesses, with 66% of businesses admitting they felt the pandemic exposed weaknesses in their digital strategy (AppDynamics by Cisco).

It’s more important than ever for organisations to update their strategies to serve the new needs of their business and their customers, and this is exactly what we’re seeing.

74% of businesses signing off digital projects in weeks rather than years and 66% of these companies implementing projects that were previously deemed unnecessary which shows the urgency of having a digital presence in the new normal (AppDynamics by Cisco).

34% of <$1bn revenue companies and 63% of >$1bn revenue companies plan to increase spending on employee communication tools and collaboration technologies going forward (451 Research study) which raises the question – is your business prepared for the new way of working?

Reaching your customers and employees digitally is more important than ever in the new normal. Soprano Design commissioned a report with 451 Research which discovered some major behavioural changes in the way businesses are planning to communicate and collaborate.

This white paper discusses these changes in detail and illustrates what products and services organisations are planning on investing in post-COVID-19.

 

How Companies Use CPaaS

At Soprano, we see our customers across a variety of industries globally using our solution for many different purposes. Here’s some examples of how CPaaS helps businesses.

Appointment and reminders

  • Appointment confirmations
  • Scheduling system communications
  • Appointment reminders
  • Appointment amendments or alterations

Security and
Compliance

  • Two factor authentications
  • Secure communication platform
  • Sending and receiving sensitive documents
  • Maintaining compliance and privacy controls

Urgent
notifications

  • Crisis management
  • Worker safety
  • Patient notifications
  • Banking security notifications

Marketing and sales communications

  • CRM updates
  • Promotional marketing messaging
  • Lead nurturing
  • Sales outreach

Updates and Confirmations

  • Dispatch and delivery updates and confirmations
  • Booking confirmations
  • Contact centre communication
  • Billing confirmations

Education and Awareness

  • Student engagement
  • Charity outreach
  • Government awareness programmes
  • Surveys

Internal Communication

  • Remote work communication
  • Workplace transformation
  • Employee satisfaction and wellbeing
  • Internal staff communication tools

Why Soprano Connect?

Soprano Connect is a leading communications platform-as-a-service (CPaaS) profiled by Gartner in their 2019 CPaaS market guide.

We send over 6 billion mission critical messages per year, from over 4.5 million active users. Our customers include over 25 Global Fortune 500 companies. Soprano products are used actively by global top-100 companies, leading financial institutions, and large government agencies in four major world regions. Soprano’s award-winning engineering and innovation has resulted in a powerful cloud-based enterprise platform that powerfully integrates IP, SMS, MMS, voice, and location into a seamless secure business mobile messaging experience.

Soprano are heavily focused on providing a solution which gives you high engagement rates and results. We have a team of experts based worldwide ready to help you with your business requirements.

CPaaS Soprano Communications Platform Stats

Soprano Connect: CPaaS Channels

Soprano’s enterprise communication platform offers customers a variety of channels. These channels can be integrated into your existing platforms using our API platform as a service.

SMS

SMS

Build and integrate SMS APIs and applications faster using our unified SMS messaging platform. Our documentation is direct, clear and very easy to understand. You won’t believe how quickly you can integrate our SMS API.

IP

IP Messaging

Encrypted two-way IP messaging designed for business productivity. IP-based messaging capabilities enable immediate advantages over traditional mobile messaging channels, including improved security, multi-media interaction, advanced acknowledgment and the ability to audit conversations.

Voice

Voice

Go beyond the traditional channels and enable A2P voice broadcast messaging using audio files and personalised text-to-speech messages which can be sent to mobile and landline telephones.

Whatsapp

WhatsApp

Create new powerful brand experiences for your customers through Soprano WhatsApp Business Messaging. Enable more meaningful interactions with your customers by introducing your brand in a mobile channel where they prefer to engage.

RCS

RCS

Deliver feature-rich, personalised and interactive experiences using the ubiquity of a text message. RCS can help you create impactful, intuitive and engaging interactions and campaigns to send to your customers, whilst tracking open and read rates.

Email

Email

Send email messages with attractive HTML pieces to your consumers and / or employees, using the same communication platform and user interface as the other channels described. The platform can also be easily integrated with your email managers to convert email messages into SMS.

Soprano Connects’ Customers

Soprano Design have nearly 4000 customers globally across APAC, EMEA, LATAM and the US.

Our customers range from large corporations to independent companies across every industry possible including Government, Healthcare, Finance, Education, Retail, Manufacturing and Logistics.

Get in touch to discuss how to get started with CPaaS.

Soprano Connect Customers
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