The Importance of Communication in the Banking Sector
The behavior of the banking customer is rapidly changing, thus pushing financial organizations to improve and offer their services on different digital channels, in order to keep pace with their competitors.
Financial messaging services are necessary to improve the current digital transformation strategy and face the demands of the post-pandemic customer.
The pressure is on for CDOs to meaningfully connect digitally with consumers to improve the customer experience. To put it simply, banking institutions can’t afford to put off investing in a financial digital communication strategy that improves the customer experience and nurtures authentic connections with consumers at every opportunity of engagement.
Embracing Digital Transformation in Financial Services
Banks are facing fierce competition for customer loyalty against new ‘digital-only’ banks
Only 53% of banks’ customers have truly adopted mobile banking apps (The Financial Brand).
Pandemic lockdowns increased online banking adoption by only 3% (The Financial Brand).
CX strategies limited to 50% of small banks customers can cost them more than $20M a year (Forrester).
“Soprano Design’s Whole of Government communications solution is the most comprehensive government/citizens communications platform available in this segment to date. This platform facilitates modular departmental use cases or broad-based agency notifications. It also meets security and compliance regulations, that can be customized by agencies or regions. While other CPaaS providers are offering piece meal offerings, Soprano Design’s platform will be well received for its consistency and orchestration capabilities.”
Courtney Munroe, Research VP, WW Telecommunications Research, IDC. February, 2020
A Business and Banking Communication with Trusted Mobile Interactions
Soprano’s trusted omnichannel messaging platform enables you to create more efficient and faster communication throughout your financial ecosystem.
The platform is built for scale, speed, and deliverability along with geo-redundancy to handle volume spikes and maintain high platform availability.
With the capabilities of real-time 2-way mobile interactions, it offers a truly seamless, personalized, superior customer experience across all digital channels – Voice, SMS, Email, RCS, WhatsApp, Interactive IP messaging.
Enabling Business Communication for Digital Financial Services
Soprano Connect is a proven intelligent, geo-redundant and feature-rich software platform that currently delivers message volumes in excess of 50 million mission-critical messages a month worldwide and has demonstrated its ability to handle volume spikes and maintain low message delivery latency and high availability.
Mobile messaging in the financial sector unlocks the door to truly meaningful, personalized engagement, which has a direct impact on the bottom line:
- 84% of businesses that focus on enhancing the customer experience report an increase in revenue.
- 92% report increased customer loyalty. In a sea of banking options and competition, customer loyalty has never been so valuable to a bank’s long-term success.
With API integrated digital mobile interactions, many financial companies around the world are improving their CX and the overall performance, both in productivity and revenue.
Soprano Connect’s Customers
Soprano Design have more than 4500 customers globally across APAC, EMEA, LATAM and the US.
Our customers range from large corporations to independent companies across every industry possible including Government, Healthcare, Finance, Education, Retail, Manufacturing and Logistics.
Get in touch to discuss how to get started with RCS.
Soprano Connect is a leading communications platform-as-a-service (CPaaS) credited by IDC as a “Major Player” in CPaaS and by 451 Research as a “CPaaS Vendor to Watch” in 2021.
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