The Challenges for Retail Communication
As customer needs and expectations continue to evolve, traditional retailers are struggling to keep up with changing consumer demand and behavior. A seamless, personalised experience is becoming an important part of the retail ecosystem.
Some of the most common challenges retailers are still facing:
- Lack of multi-channel technology to reach consumers
- Security and data privacy
- High operational cost
- Expensive traditional marketing tools to engage users
- Managing staff schedule
- Integrating with existing systems
Boosting the Retail Operations Mobile Messaging
Soprano Connect is a powerful mobile messaging solution for retailers and merchandising organizations.
The platform enables two-way mobile messaging for outbound and inbound messaging via email and SMS through a complete single-user interface.
It integrates into your current retail systems to automate workflow processes and communication for all critical stakeholders:
- Operations and logistics
- One-time passwords (two-factor authentication)
- Account service alerts
- Critical incident management
- Mobile B2C alerts
- System-integrated mobile messaging
- On and offsite worker collaboration
Easy drag and drop editor
Branding & Personalisation
Analytics and Reporting
Policy, Governance & Control
Featured Retail Messaging Use Cases
Engage and reach securely and productively with a proven mobile messaging solution
Ensure your Retail Communications are Customer-Centric
Our most popular challenge solutions are listed below.
Improve customer engagement with high-volume mobile marketing campaigns and gain information on how the retail experience is perceived by customers with a real-time feedback channel.
Send URLs inside communications pointing to web pages with detailed or personalised information. Add sending scheduled text message, mobile, and email promotions to one or many lists to your marketing campaigns.
From logistics, shipping status, account alerts, and inventory, integrate smart APIs with your existing IT system and automate tasks to improve productivity and customer satisfaction.
Distribution & Inventory Management
Integrating the platform with existing logistics systems will allow you to automatically track information via mobile messaging on shipments purchased at distribution centers and stores. In addition, you can capture information into IT systems and daily reports.
Shift Management and Staffing
Retail Logistics & Operations Management
Broadcast quick notifications straight from Soprano Connect to remote workers at several retail locations. For instance, workers in the retail sector can use mobile messages to inform of low stock levels or indicate slow-selling items. Drivers will also receive notifications about changes in routes and meteorological updates, and workers can log shift hours using their mobile phones or check-in to a retail location.
Distribution & Inventory Management
Soprano Connect can be integrated into your retail logistics systems to route automatically the shipping data received at stores and distribution centers via Omnichannel communication.
Shift Offers & Staffing
Soprano Connect allows you to make a worker pool and set up availability to facilitate automatic staffing offers for possible candidates.
Multi-site Retail Operations
Soprano Connect is available for multi-sites use from a unique intuitive portal based on the cloud.
Get Intel Fast
Automatically route information on shipments received at stores and distribution centers to IT systems and daily reports.
Reduce Failed Delivery Rate
Dispatch alerts can be sent to drivers for re-routing and weather updates, and workers can use mobile devices to log hours at the beginning and end of shifts, or to report their location.
Prevent Hacking and Phishing
Lower the risk of successful hacking and phishing attacks and meet current account security best practices with two-factor authentication for customer account logins,
Meet Best Practices
Two-factor authentication (also known as multifactor authentication) requires an online account holder to present two separate passwords before being allowed to be logged into their account.
Lower Risk With Verification
Deliver one-time passwords via SMS to mobile phones, providing a second form of identity verification.
Use Smart APIs fo Integration
Integrate Soprano solutions seamlessly with your existing online and ecommerce systems.
Retail Staff Training & Coordination
Use Soprano Connect’s StaffSafe application to verify worker staff safety & status, track responses and automatically escalate if the response hasn’t been received based after a specified period of time.
Business Continuity Planning
Set up templates and lists of groups beforehand or import them directly from your current IT systems to save time. For example, you can create lists and templates for security staff, regional retail workers, first responders, logistics operators, and more.
Mix group lists, customize broadcast messages templates pre-sending and ask for delivery acknowledgment using Soprano Connect. Check real-time reports anytime during a circumstance and send ad hoc notifications or program automatic delivery of pre-recorded broadcast alerts.
Compliance Safety & Training
Soprano Connect enables the automation of reminders for retail training, security procedures, and information and announcements for the entire company or team.
Make life easy for your customers – and for you – with tools that capture feedback, allow customers to opt in and out of lists, and solicit additional information
Engage with Interaction
Use quizzes and surveys to increase engagement and collect additional demographic information.
Track and Report
Use powerful reporting tools for marketing campaign management and tracking, resulting in improved campaign performance.
Mobile Marketing Campaigns
Send URLs to web pages with detailed or personalised information. Add sending scheduled text message, mobile, and email promotions to one or many lists to your marketing campaigns.
Manage B2C Mobile Alerts
Use Soprano Connect to automate retail loyalty programs you send automatic announcements, account messages and promotions. Effortlessly manage a large list of subscribers and access detailed reports to review campaign performance.
Soprano Connect’s Customers
Soprano Design have more than 4500 customers globally across APAC, EMEA, LATAM and the US.
Our customers range from large corporations to independent companies across every industry possible including Government, Healthcare, Finance, Education, Retail, Manufacturing and Logistics.
Soprano Connect is a leading communications platform-as-a-service (CPaaS) credited by IDC as a “Major Player” in CPaaS and by 451 Research as a “CPaaS Vendor to Watch” in 2021.
Soprano Connect is a leading global CPaaS solution, proudly featured by