What is Rich Communication Services?
RCS is the new messaging standard that is already replacing SMS worldwide. It is more powerful, more versatile, and more future-proof than the texting software we’ve been using since the 90s.
Implementing RCS worldwide represents a huge jump forward in communications technology. Not only for users, who have been using advanced online messaging for years, but also businesses, who can now connect with customers with trust and form stronger connections than ever.
The reach and status of RCS
RCS has been globally available since the end of 2020. This technology works by having a globally-accepted protocol, agreed upon by mobile operators, phone manufacturers, and software providers. This agreement, known as the Universal Profile, creates features and technical enablers which are agreed upon by nearly everyone.
Mass RCS communications
Target lists of message recipients at once to amplify your communications to RCS recipients.
Turn your text communications into a new direct sales channel by adding pay buttons within RCS conversations
Keep customers content with automated opt-out keywords that allow them to choose how and when they want to be contacted
Schedule meetings with clients within an RCS text communication by using automated booking processes.
Create and use RCS message templates to keep your brand’s voice and messaging consistent when speaking with potential customers.
Use suggested replies for text, cards, carousels and more to keep communications in both directions smooth and efficient.
Chatbots and AI Messaging
Save money by implementing chatbots to guide users through menus, and reserve human agents for important and complex customer service issues.
Manage communications easily using HTTP and REST, with interconnected RCS carriers, all through our Soprano Connect API.
The RCS messaging channel additionally supports device capability verification that allows customers to detect the device’s RCS capability to decide to send an RCS or SMS fallback. For reminders, alerts, notifications, confirmations and ticket updates, recipients with devices not reachable by RCS will receive a “fallback” SMS message so no critical update goes unfulfilled.
Mobile Operator Network Routing
The new automatic routing capability of RCS combined with relations with mobile operators in EMEA and LATAM regions, enables Soprano to be an RCS aggregator in those regions. Soprano partners can rely on industry-best delivery rates as the system intelligently routes the RCS traffic to the right network.
With RCS’s location services, users can direct customers to their closest brick-and-mortar store, or keep them updated in real-time about the location of items being delivered.
Create and implement decision trees that automate RCS text conversations through keywords, regular expressions.
- Communicate on the terms of your customers, with the tech they already use.
- Add text messaging to amplify your list of communication channels.
- Take the step from outdated SMS to the more powerful messaging technology.
- Turn texting into an inbound marketing machine with RCS pay buttons.
- Make it easier than ever for your customers to get the guidance and support they need.
- Bring in team members to conversations for additional support.
- Use decision trees to automate support through the most common problems.
- Save money by reserving human support for more difficult cases.
- Adopt the new generation of technology that makes the sales process smoother than it’s ever been.
- Keep in touch with clients for smoother after-sales opportunities.
- Simplify booking calls by integrating a calendar API into your RCS service.
Effortless Engagement with RCS Messaging APIs
One of the biggest improvements in RCS is the ability to customize users’ own communications capabilities. With API compatibility, business users can integrate new tools into their messaging, including the ability to send critical, time-sensitive messages, a voice API for sending audio messages, a contact API for granting control over the contact base, and many more.
With Soprano Connect, these capabilities become even more effective. Our single portal lets users control their messaging through RCS, email, calls, and every other communication channel in use.
The low coding property of Soprano Connect’s APIs means that only a few lines of code is needed to integrate it into your existing IT systems. And, for creating and managing content, no coding is required at all. This means that teams of developers aren’t tasked with weeks of work to implement these new communications features, and IT teams don’t need to make big changes to their IT system to make room for RCS messaging.
Soprano Connect’s Customers
Soprano Design have more than 4500 customers globally across APAC, EMEA, LATAM and the US.
Our customers range from large corporations to independent companies across every industry possible including Government, Healthcare, Finance, Education, Retail, Manufacturing and Logistics.
Get in touch to discuss how to get started with RCS.