Rich Communication Services (RCS)
The future of text messaging is here. RCS is replacing SMS worldwide as more interactive way of messaging.
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RCS Business Messaging Solutions
RCS brings a whole host of new features over SMS. Users can now communicate in much richer detail than ever before.
Quick Reply Buttons
Quick-reply buttons allows recipients to easily and quickly respond without typing a message.
Richer Messaging
Include video, images, audio and carousel cards in a message to maximise engagement.
Verification Business Sender
RCS displays a verification icon to increase trust and shows the company is authentic.
The Rise of RCS Messaging
Improve your customer experience and mobile marketing engagement with RCS Messaging.
RCS is replacing SMS worldwide. It is more interactive, more versatile, and more future-proof than the texting software we’ve been using for over 30 years. RCS will change the way we use SMS and takes communication with customers to a whole new level.
Improve customer engagement with rich media like photos, videos and carousels
Increase customer interaction with quick actionable reply buttons
Improve customer loyalty without the need to download additional apps
Better customer experience
Add rich content like pictures, videos and audio . Promote your band like never before.
SMS Fallback ensures delivery
No message missed. When RCS is not enabled on a users device, SMS is the fallback option.
Global Coverage
RCS continues to become more available worldwide and usage is growing fast.
What You Can Do With RCS Messaging
Enhance messaging with rich media and guided responses for an app-like experience.
Engage, inspire, and sustain superior conversations with customers. Combine the reach of SMS with rich media capabilities. RCS is like modern day messaging apps, with one major difference: it uses carrier networks instead of the internet. Mobile messaging just got way better.
Automate chatbots for a seamless customer service experience
Comparing RCS and SMS
RCS
SMS
Improved customer experiences with RCS
Branding and Media
Tailor RCS messages with your logo and brand colours and include rich media.
Read Receipts
Use read receipts to measure engagement as well as for regulatory compliance.
Verification Icon
Only verified businesses can send RCS for security purposes and brand recognition.
Automatic Responses
Enable customers to reply quickly at the tap of a button instead of typing text.
SMS Fallback
Rely on consistent communications with SMS fallback to customers who do not have RCS activated.
Carousels
Include carousel rich cards with suggested replies and actions for each card.
The Future of Business Messaging
Customer Service
Engage and interact in real-time by using chatbots and artificial intelligence (AI) when a user engages with a RCS message.
Delivery Notifications
Allow customers to monitor their orders, modify them and place additional orders directly from an RCS message.
Fraud Prevention
Only verified businesses can send RCS messages, increasing trust and engagement. Alert account holders and confirm their identity.
Marketing
Use RCS to send deals offering not only brand imagery but also media including maps and directions to your location.
After-Sales
Continue the conversation after the purchase. Customers can track their order and send surveys to gain insights and feedback.
IoT
Save money by implementing chatbots to guide users through menus, and reserve human agents for important and complex customer service issues.
Frequently asked questions (FAQ)
How have consumer expectations changing for brand engagement?
Consumers are used to sophisticated P2P messaging apps, however they now expect the same experience when interacting with brands. They expect to be able to engage with enterrises when it is convenient for them and RCS easily meets these contextual demands to respond to incoming enquiries.
What sort of use cases does RCS provide?
With SMS, the majority of the communication is one-way. However RCS opens up the possibility for two-way dialogue to create customer loyalty and improve customer service. Sending order confirmations, tickets, reservations, travel plans that are interactive and provide zero friction for the customer.
Why should I be interested in using RCS?
RCS offers a feature-rich and engaging messaging channel to communicate with customers. The rich UX is more like a mobile application than a traditional message. RCS also provides more tracking options than SMS, allowing enterprises to better understand the customer journey.
What’s the benefit of using RCS over WhatsApp?
RCS is not part of a social media network like WhatsApp and being enabled through the native messaging inbox means users don’t need to download an additional app to receive messages. The penetration of RCS will likely be much higher once it is enabled on Android devices.
Why is RCS more secure than SMS?
Only verified businesses can send RCS messages, a process that Soprnao can support you with. This increases trust for end users, knowing the messages are coming from a known source and not from an unknown mobile number. RCS messages are also encrypted unlike SMS, adding a level of security.
How do I get started with RCS for my business?
Our team of experts can help you get started. We can support you with an RCS solution that fits your business. Get in touch with us today to get started.