Text messaging has been around for the last 25 years and remains the only mobile channel that is handset and carrier-agnostic. You don’t need to download an app to receive messages, nor worry about iOS or Android compatibility. You also don’t have to worry which carrier the recipient is with.
Most businesses choose Email to communicate with their customers, but sometimes it’s not enough. The truth is that Email is so integrated into business communication that it is not going to be replaced soon. In the meantime, customers’ expectations are changing fast: 75% of people want to receive SMS from brands. So, what’s the solution? … Read more