Communication challenges in healthcare to improve patient engagement

Matt Thompson, VP of Global Marketing at Soprano Design, was interviewed by Healthcare Innovation about healthcare providers’ most significant challenges to improve patient engagement.

According to a recent study, 7 in 10 people want the option to text a medical provider. And there is more: 9 out of 10 people want the opportunity to communicate with a loved one’s care team via text messaging.

“We have seen a big change in the way healthcare has to be delivered in the context of the pandemic. There have been some improvements, but we are still interacting with doctors and specialists not differently than before the pandemic,” said Matt Thompson.

While patients and providers prefer SMS as a communication channel, the best way to embrace digital transformation in healthcare is to integrate an omnichannel mobile messaging solution.

“The main goal is to have a human connection through technology. The way people feel with these interactions has a lot to do with what people feel about the organization they are interacting with,” continued Thompson.

According to a study, US hospitals lost 12 billion dollars annually due to communication problems. “A solution is to bring earlier in the process the vendors and tech providers to work in the digital transformation process and explore all the options,” mentioned Matt Thompson.

Soprano CPaaS helps large organizations and governments to design better patient experiences that deliver better outcomes, decrease patient wait times, improve communication and enhance the patient experience.