Posts | Mike Gannon | Soprano
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Mike Gannon

Mike Gannon is the Global Product Owner API Messaging at Soprano Design, he has been working for the company since August, 2012 and he is based in Manchester, United Kingdom. Mike is a natural hunter in developing new business, customers, products, markets and segments. Do you want to read more articles written by Mike? Click below to read more articles or visit his LinkedIn page.

Posts by Mike Gannon:


How the CPaaS market has reshaped the way we do business

We have all seen the digital transformation of global businesses as the pandemic pushed us towards a touchless economy. But did you know it was CPaaS software (or Communication Platform as Service) that allowed businesses to innovate in this way? CPaaS market has led the way in reshaping the way businesses build relationships with their customers and raised customer expectations for real-time updates across multiple channels. In this article, I explain the role Soprano’s CPaaS played in this innovation and how businesses across the globe are using this technology to change the world.


How an automated voice messaging system brings value

Our API allows users to build, direct, receive, and design responses all with no code in a single platform. It launches faster by eliminating by reducing the amount of coding required as the voice content is created in-app, while our competitors APIs require developers to programmatically create & maintain the voice messages which slows down new initiatives & campaigns​. Soprano Connect enables you to rapidly create & maintain message voices & handle IVR responses without the need of a developer which causes lengthy change cycles​.


RCS vs SMS: Why You Should Use Both for Campaigns

Not many 80s technologies remain unchanged to this day. SMS is one exception, and in many ways continues to be as effective as ever. But its limitations are beginning to catch up with it. Let’s talk about the role that SMS might play as we enter the era of rich communication services or RCS.


The Growing Role of Digital Communication in Customer Service

What does good customer service look like to you? At a broad level, the answer to that question is changing – and fast – with the help of digital communication. Until very recently, human contact was seen as the gold standard for customer service; ideally face-to-face, or over the phone where an in-person interaction wasn’t … Read more


What Is RCS Messaging All About?

Discover how RCS provides the rich message experience that modern consumers have come to expect, from a service that, like SMS messaging, is native to your inbox.