We have all seen the digital transformation of global businesses as the pandemic pushed us towards a touchless economy. But did you know it was CPaaS software (or Communication Platform as Service) that allowed businesses to innovate in this way? CPaaS market has led the way in reshaping the way businesses build relationships with their customers and raised customer expectations for real-time updates across multiple channels. In this article, I explain the role Soprano’s CPaaS played in this innovation and how businesses across the globe are using this technology to change the world.
- Mike Gannon is the Global Product Owner API Messaging at Soprano Design, he has been working for the company since August, 2012 and he is based in Manchester, United Kingdom. Mike is a natural hunter in developing new business, customers, products, markets and segments. Do you want to read more articles written by Mike? Click below to read more articles or visit his LinkedIn page.