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Infographic: Adapting to the New Normal

Adapting to the new normal

Our customers are from a wide range of industries; from finance, retail and manufacturing to healthcare, telecoms and logistics, just to name a few. Although each industry’s dealing with their own challenges in the current climate, there’s a consistent challenge across every industry and that’s the big shift in consumer behaviour over the last few months. Businesses are having to adapt to the new normal – meaning many less face-to-face conversations and trying to replicate that customer experience digitally.

We’ve created an infographic with a few of the top trends we’ve found since the COVID-19 outbreak. Hopefully identifying these trends will help when you’re adapting current communication strategies and digital transformation efforts to best reach your consumers and improve engagement rates.

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Feel free to share our infographic, and if you have any questions please get in touch and we’ll always be happy to discuss your messaging requirements.

About Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing. He lives and works in Seattle, Washington.