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Why Your Business Needs Enterprise Messaging Gateway (EMG)

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Enterprise Messaging Gateway is an advancement on traditional SMS messaging systems that offers businesses an even faster, easier, more cost-effective and engaging method of communicating with their customers.
Category: CPaaS
Subject: RCS Messaging
Detail: Intermediate
Author: Matt Thompson

About Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing. He lives and works in Seattle, Washington.

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Enterprise Messaging Gateway (EMG) is a faster, easier, and more engaging messaging service for businesses to communicate with customers than traditional SMS.

It is highly secure and customizable, flexible, reliable and cost-efficient, and provides an advanced, multi-threaded and very efficient messaging platform.

Below is some more detail on the impressive performance you can expect from Enterprise Messaging Gateway, as well as how Soprano is helping customers leverage its vast capabilities to improve customer engagement.

How Enterprise Messaging Gateway improves on standard SMS messaging systems

Enterprise Messaging Gateway (EMG) is a powerful and configurable SMS gateway, message router and protocol converter. It provides connectivity between applications, SMSCs and other messaging entities, with short message peer-to-peer (SMPP) protocol that ensures a highly secure experience.

EMG primarily targets operators and service providers/aggregators, and supports well over a thousand messages per second, over multiple connectors.

With Enterprise Messaging Gateway, businesses can create a two-way dialog with customers that effectively boosts customer engagement. Furthermore, the flexibility of the SMS Access Manager allows you to customise it to best suit your business needs with a choice of wireless, dial-up or SMPP access.

EMG can be used for outbound message delivery, usually with a slightly different set of security controls in place filtering, archiving and antivirus are often applied to outbound email).

In this scenario, the enterprise mail system hands all internet-bound mail to the gateway, which then takes responsibility for delivering it.

The benefits of using Enterprise Messaging Gateway

The benefits of using text messaging services like EMG are expansive, but the three most significant are:

  1. Speed. Delivering messages to your clients is one thing, but doing it in a quick and timely manner is very important. 90% of SMS messages are read within the first three minutes of being received.
  2. Cost-effectiveness. With an online SMS platform, you can send SMS messages for just a few cents.
  3. Reliability. SMS is one of the most reliable communication channels in the world.

How we’re helping our customers leverage the power of EMG

Every business uses different software and processes. Soprano provides our clients with smooth SMS software integration into programs through API integration, regardless of the systems they are using.

We offer a number of different API options including REST, SMPP, HTTP and SOAP. These allow businesses to seamlessly introduce SMS into existing CRM tools and infrastructure – connecting your internal processes to our SMS gateway lets you send messages from the comfort of your own software.

The result for businesses is high accessibility at low cost.

Learn more about how Soprano can help your business use technology to transform customer engagement.