Enterprise Messaging Gateway (EMG) is a faster, easier, and more engaging messaging service for businesses to communicate with customers than traditional SMS.
It is highly secure and customizable, flexible, reliable and cost-efficient, and provides an advanced, multi-threaded and very efficient messaging platform.
Below is some more detail on the impressive performance you can expect from Enterprise Messaging Gateway, as well as how Soprano is helping customers leverage its vast capabilities to improve customer engagement.
How Enterprise Messaging Gateway improves on standard SMS messaging systems
EMG primarily targets operators and service providers/aggregators, and supports well over a thousand messages per second, over multiple connectors.
With Enterprise Messaging Gateway, businesses can create a two-way dialog with customers that effectively boosts customer engagement. Furthermore, the flexibility of the SMS Access Manager allows you to customise it to best suit your business needs with a choice of wireless, dial-up or SMPP access.
EMG can be used for outbound message delivery, usually with a slightly different set of security controls in place filtering, archiving and antivirus are often applied to outbound email).
In this scenario, the enterprise mail system hands all internet-bound mail to the gateway, which then takes responsibility for delivering it.
The benefits of using Enterprise Messaging Gateway
The benefits of using text messaging services like EMG are expansive, but the three most significant are:
- Speed. Delivering messages to your clients is one thing, but doing it in a quick and timely manner is very important. 90% of SMS messages are read within the first three minutes of being received.
- Cost-effectiveness. With an online SMS platform, you can send SMS messages for just a few cents.
- Reliability. SMS is one of the most reliable communication channels in the world.
How we’re helping our customers leverage the power of EMG
Every business uses different software and processes. Soprano provides our clients with smooth SMS software integration into programs through API integration, regardless of the systems they are using.
We offer a number of different API options including REST, SMPP, HTTP and SOAP. These allow businesses to seamlessly introduce SMS into existing CRM tools and infrastructure – connecting your internal processes to our SMS gateway lets you send messages from the comfort of your own software.
The result for businesses is high accessibility at low cost.