An omnichannel communications platform is a multi-channel approach to marketing, selling and serving customers in a way that creates an integrated and solid customer experience. It ensures no matter how, where or when a customer reaches out, you’re available.
There are so many benefits of moving towards an omnichannel approach and we’ve chosen our top 10 and compiled them into an infographic for you.
Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing. He lives and works in Seattle, Washington.
Generation Z (born 1998 to 2008) grew up in a digital world and now that they’re starting to enter the workplace, they’re bringing a new demand for omnichannel buying experiences.
Whether in work or play mode, technology is becoming more integrated into our everyday lives. Our shopping, working and researching habits are constantly adapting as new technology is discovered and developed. How many accounts do…
Omnichannel communication is a multi-channel approach to marketing, selling and serving customers and it is fast becoming a must in today’s business world as the benefits are realised. By 2020, the demand will be amplified…