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10 Reasons Why Your Business Should Be Using Omnichannel

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An omnichannel communications platform is a multi-channel approach to marketing, selling and serving customers in a way that creates an integrated and solid customer experience. It ensures no matter how, where or when a customer reaches out, you’re available.  

There are so many benefits of moving towards an omnichannel approach and we’ve chosen our top 10 and compiled them into an infographic for you.

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Find out more about omnichannel or get in touch if you’d like to discuss your business requirements.

About Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing.

Matt brings more than 10 years of diverse leadership experience in the mobile messaging industry, with significant global product management success launching products for US mobile operators. His domain expertise in the wireless industry spans the enterprise mobile messaging landscape to include network-based wireless messaging and voice services as well as global wireless M2M (machine-to-machine) and the Internet of Things.

Prior joining Soprano he spent 8 years in B2B product management and product marketing with AT&T, Clearwire, and Nuance Communications. Matt has also founded and run two successful small businesses, and he holds an MBA from the Terry College of Business, University of Georgia and a B.A. in Philosophy from the University of Colorado. He lives and works in Seattle, Washington.