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SOPRANO 1300/1800 Inbound Named Finalist for 2009 CeBIT/ZDNet Innovation Award

Soprano Design Limited, the leading Australian developer and provider of mobile and wireless messaging solutions, today announced that SOPRANO 1300/1800 Inbound has been recognised as a finalist in the 2009 Emerging Technology Innovation Awards in a field of entrants that included known innovative brands such as IBM, Motorola and Sun Microsystems.

Able to be deployed in under 24 hours, Soprano 1300/1800 Inbound enables businesses and governments to capture enquiries, questions and feedback on new or existing 13/1300/1800 numbers via SMS and provide an appropriate response either using SMS or with a return call to eliminate consumers waiting in an inbound call queue.

“Soprano is honoured to receive this recognition as it demonstrates our commitment to innovation and drive for excellence. It is a testament of SOPRANO’s proven ability to identify key customer requirements and develop world leading mobile messaging software that solve real business needs,” said Peter Cleary, Product Manager, Soprano Design. “Soprano’s business focus has always been on delivering SMS, MMS and Email messaging applications that streamline and automate business communication processes. With Soprano, our customers can be assured that they will always have access to the best in mobile messaging software.”

The Emerging Technology Innovation Award run by ZDNet and CeBIT now in its third year received over 50 entries for the award. The winner and two finalists were announced at a ceremony held last night during the second day of the 2009 CeBIT Conference.

About SOPRANO 1300/1800 Inbound

SOPRANO 1300/1800 Inbound allows consumers to send an SMS to inbound numbers that previously only supported voice calls. Integrated with popular contact centre management systems, SOPRANO 1300/1800 Inbound accepts consumer SMS messages to either handle requests directly or queue the requests with the contact centre management system for contact centre agents to handle at an appropriate time. SOPRANO 1300/1800 Inbound is able to automate common responses and interactions increasing centre agent productivity by allowing them to handle more requests in the same amount of time.

About Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing.

Matt brings more than 10 years of diverse leadership experience in the mobile messaging industry, with significant global product management success launching products for US mobile operators. His domain expertise in the wireless industry spans the enterprise mobile messaging landscape to include network-based wireless messaging and voice services as well as global wireless M2M (machine-to-machine) and the Internet of Things.

Prior joining Soprano he spent 8 years in B2B product management and product marketing with AT&T, Clearwire, and Nuance Communications. Matt has also founded and run two successful small businesses, and he holds an MBA from the Terry College of Business, University of Georgia and a B.A. in Philosophy from the University of Colorado. He lives and works in Seattle, Washington.