Soprano recognised as a ‘CPaaS Leader’ by Quadrant Knowledge Solutions Get the report

You are here to read about why is it essential to deliver consistent messaging across channels. But first I have two questions for you. Do you buy products or services the first time you visit a company website? Surely not. Instead, do you research on Google, check customer reviews, read some blog posts and start … Read more

An omnichannel communications platform is a multi-channel approach to marketing, selling and serving customers in a way that creates an integrated and solid customer experience. It ensures no matter how, where or when a customer reaches out, you’re available.   There are so many benefits of moving towards an omnichannel approach and we’ve chosen our … Read more

Omnichannel communication is a multi-channel approach to marketing, selling and serving customers and it is fast becoming a must in today’s business world as the benefits are realised. By 2020, the demand will be amplified even further by the need for perfect customer interactions. Omnichannel has been found to boost business success and with a … Read more

Generation Z (born 1998 to 2008) grew up in a digital world and now that they’re starting to enter the workplace, they’re bringing a new demand for omnichannel buying experiences.