Cast your mind back just 10-15 years ago, and you’ll remember a healthcare industry that interacted with patients very differently to how it

Businesses across industries are faced with the critical decision of choosing the most effective strategy to engage and retain customers. Two prominent approaches,

In the dynamic retail industry, where consumer preferences are ever-evolving, businesses must adapt swiftly to stay ahead of the game. One such transformative

While social media and email marketing have been popular choices, one tool for customer engagement is often overlooked: SMS (Short Message Service). SMS,

Today, customers have a multitude of options when it comes to engaging with brands, making it essential for companies to understand and optimise

Today retailers face a significant challenge in staying connected with their customers and maintaining a consistent, relevant presence across multiple channels. With the

In today’s digital age, communication channels have expanded beyond traditional methods, leading to the emergence of the omnichannel approach. This approach, which seamlessly

Customer disengagement and customer churn are usually two faces of the same problem – not fulfilling the customer’s expectations. The most common reasons

If you’re interested in omnichannel communication, you’ve come to the right place. Before we dive in, I’d like to ask you two quick

Omnichannel communication is a multi-channel approach to marketing, selling and serving customers and it is fast becoming a must in today’s business world