We have all seen the digital transformation of global businesses as the pandemic pushed us towards a touchless economy. But did you know it was CPaaS software (or Communication Platform as Service) that allowed businesses to innovate in this way? CPaaS market has led the way in reshaping the way businesses build relationships with their customers and raised customer expectations for real-time updates across multiple channels. In this article, I explain the role Soprano’s CPaaS played in this innovation and how businesses across the globe are using this technology to change the world.
Topic: CPaaS
In this article, I explain the rising value of WhatsApp API to businesses around the world, and what Soprano’s WhatsApp Business API might offer your business in terms of automated messages and improved customer journeys.
Our API allows users to build, direct, receive, and design responses all with no code in a single platform. It launches faster by eliminating by reducing the amount of coding required as the voice content is created in-app, while our competitors APIs require developers to programmatically create & maintain the voice messages which slows down new initiatives & campaigns. Soprano Connect enables you to rapidly create & maintain message voices & handle IVR responses without the need of a developer which causes lengthy change cycles.
Our API allows users to build, direct, receive, and design responses all with no code in a single platform. It launches faster by eliminating by reducing the amount of coding required as the voice content is created in-app, while our competitors APIs require developers to programmatically create & maintain the voice messages which slows down new initiatives & campaigns. Soprano Connect enables you to rapidly create & maintain message voices & handle IVR responses without the need of a developer which causes lengthy change cycles.
We’re heading towards a future in which customer experiences are entirely machine-driven. In my article below, I explain the transition happening from human-powered CX to tech-powered CX, and I detail how and why your brand needs to change its CX design approach to inject communications into the design-thinking phase, and to include the top minds from your organisation in designing your communication experiences.
At Soprano, we’re not just a supplier. We’re a true technology partner to our clients, and we see ourselves as an extension of their business. Our global expertise and experience means our understanding of different markets, industries and technologies is unparalleled, and it allows us to implement solutions that address each client’s unique needs.
As the importance of customer and stakeholder engagement increases, so too does the importance of communication platforms as a service (CPaaS). In this piece we hear from a number of Soprano’s resident experts, who share their knowledge on the two main types of CPaaS – developer-led and business-led – and offer clarity on the whats, whys and hows of each.
Abandoned carts: rare in the real world, an epidemic in e-commerce. But how might businesses reduce this endless abandonment? Rich communication services (RCS) represent a potential solution.
Today I’d like to talk about rich communication service (RCS) messaging, and its potential to revolutionize marketing – something that’s core to our mission at Soprano.
RCS enables marketers to leverage this key marketing opportunity by communicating with customers via a new, more engaging experience that reaches them no matter what device they’re on, or what messaging apps they use.