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Vodafone renews partnership with Soprano for enterprise SMS

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Soprano Design, a global leader in cloud-based enterprise messaging solutions, has renewed its strategic partnership with Vodafone New Zealand. Since Soprano and Vodafone began working together in 2016, demand for cloud-based mobile messaging services has continued to surge. In the past 12 months, the volume of messages sent by Soprano in New Zealand has doubled with the Vodafone partnership playing a major role in driving this growth.

It’s not just New Zealand where mobile voice and text messaging is making its presence known. According to industry analyst IDC, the worldwide communications platform-as-a-service (CPaaS) market is forecast to grow from $3.3 billion in 2018 to $17.2 billion in 2023.

Clint Latour, Business Development Representative for Soprano in New Zealand says he’s delighted Vodafone has extended the partnership, adding the strength of the relationship has been a major factor in fast-tracking Soprano’s market share. He says, “Soprano is committed to ensuring the right person receives the right information at the right time and we have built our reputation on enabling intelligent and trusted mobile interactions. In the past 12 months, the volume of messages Soprano has sent in New Zealand has doubled and our successful partnership with Vodafone has been a major contributor. Vodafone has a reputation for delivering best-of-breed innovation and we are proud to be Vodafone’s partner in New Zealand”.

Vodafone New Zealand’s Enterprise Director Lindsay Zwart says the relationship with Soprano is built on trust and efficiency. “Soprano’s solution plugs seamlessly into our network systems, enabling us to keep up with evolving enterprise customer needs. Their platform is scalable – a capability that has been key for a lot of our customers over the last couple of months as they increase communication with their staff and customers throughout the COVID-19 pandemic”.

You can read the full article in IT Brief, including the trends Gartner have identified.

About Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing.

Matt brings more than 10 years of diverse leadership experience in the mobile messaging industry, with significant global product management success launching products for US mobile operators. His domain expertise in the wireless industry spans the enterprise mobile messaging landscape to include network-based wireless messaging and voice services as well as global wireless M2M (machine-to-machine) and the Internet of Things.

Prior joining Soprano he spent 8 years in B2B product management and product marketing with AT&T, Clearwire, and Nuance Communications. Matt has also founded and run two successful small businesses, and he holds an MBA from the Terry College of Business, University of Georgia and a B.A. in Philosophy from the University of Colorado. He lives and works in Seattle, Washington.