Consumers have changed their preferences and evolved their behaviour. To take control of your retail customer experience, you need to consider the industry’s radical shifts and start focusing on the whole customer journey instead of some points of it.
The advancement of technology, the migration to a digital environment and the wide range of contact channels have become the purchase process at least hybrid – customers can start the purchasing process online and complete it at the physical store and vice versa.
Did you know 87% of customers want to interact easily with your brand in different channels? Communication is the key to building a personal connection and boosting your retail customer experience for better business outcomes.