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Soprano Joins IBM’s ISV Advantage Initiative

Soprano Design Limited, a mobile messaging and wireless application infrastructure provider, has joined IBM’s ISV Advantage Initiative, a program designed to provide independent software vendors (ISVs) with technical and marketing support to help meet the specific information technology needs of small and medium business (SMB) companies. Customers are seeking solutions that help them better integrate processes and applications internally and externally and allow them to quickly respond to changing market opportunities on demand.

Soprano Design provides its SOPRANO Corporate Gateway Platform (CGP) to provide mobile messaging and wireless application infrastructure. SMB applications can then use 2-way SMS and MMS to improve customer and employee services. Soprano Design ready solutions include Campaign Manager, Desktop SMS, Appointment Reminder, Remind and Pay, Rapid Staff Replacement, Mobile Ticketing and Mobile Banking. These solutions allow SMB customers to improve customer and employee contact by leveraging the interactive and personal delivery of information to mobile devices.

Enabling SOPRANO CGP on IBM’s DB2 and Websphere on Linux will help Soprano Design expand into the SMB market faster and more effectively than is possible with proprietary platforms.

“The ISV Advantage provides a highly effective program to identify the SMB customers who can take advantage of the IBM and Soprano offer. Through IBM, these SMB customers can reap the benefits of the mobile channel faster and effectively,” said Richard Favero, Managing Director, Soprano Design.

The IBM WebSphere and DB2 family includes products that are designed and priced specifically for small and medium businesses – easy to install and manage, scalable to grow with a business, rich in functionality, and based on open standards to allow integration with existing software and hardware platforms.

Soprano Design will also work closely with IBM to expand its visibility in target vertical industries through various co-marketing and sales activities.

ISV Advantage is administered by IBM PartnerWorld, the developer resource for IBM Business Partners. It is a worldwide program designed to help software developers reach broader markets, lower their costs of doing business, and take their products to market faster. For more information, visit http://www.ibm.com/partnerworld, or call 1800 637 713 in Australia.

About Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing.

Matt brings more than 10 years of diverse leadership experience in the mobile messaging industry, with significant global product management success launching products for US mobile operators. His domain expertise in the wireless industry spans the enterprise mobile messaging landscape to include network-based wireless messaging and voice services as well as global wireless M2M (machine-to-machine) and the Internet of Things.

Prior joining Soprano he spent 8 years in B2B product management and product marketing with AT&T, Clearwire, and Nuance Communications. Matt has also founded and run two successful small businesses, and he holds an MBA from the Terry College of Business, University of Georgia and a B.A. in Philosophy from the University of Colorado. He lives and works in Seattle, Washington.