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rcs vs sms
October 27th, 2025

RCS vs SMS: Why Use Both?

Text messaging has come a long way over the years… SMS gave businesses a fast, direct line to customers, and it still delivers

10 Mins. reading time
whatsapp vs sms design draft
October 24th, 2025

Whatsapp vs SMS For Business Messaging

Businesses are messaging customers more than ever, but choosing the right channel can make or break the experience.  SMS offers unmatched reach and

9 Mins. reading time
soprano named as finalist hero
October 1st, 2025

Soprano Shortlisted for 2025 Engage Awards

Sydney, October 2025 – Soprano Nominated for ‘Best Implementation of AI in Customer Engagement’ with Acorn Compliance for Innovative Onboarding Chatbot Global automated

3 Mins. reading time
how automation can improve the employee experience no text
September 15th, 2025

How HR Teams Can Use Automation to Improve Their Employee…

HR teams wear a lot of hats… From recruitment and onboarding to engagement and compliance, they’re the engine room behind any well-functioning organisation.

9 Mins. reading time
Partnership with Adunda
September 11th, 2025

Aduna and Soprano Design Partner to Expand Network API Adoption…

Sydney, September 2025 – Soprano Enhances its Enterprise Messaging Offering After Entering Strategic Partnership with Aduna Aduna, the global aggregator of standardized network

4 Mins. reading time
Illustration of a person with a mobile phone displaying messaging icons representing SMS fraud: email, warning sign, dollar sign, and hidden eye.
September 3rd, 2025

The Hidden Cost of SMS Fraud: How AIT Can Hurt…

Artificially Inflated Traffic (AIT) is a hot topic right now, and with good reason. As businesses have increasingly shifted traditional manual or in-person

8 Mins. reading time