The modern customer is more informed than ever before, with the ability to easily research products and services before purchasing. Mobile devices enable quick comparisons between suppliers – traditional customers, of course, would need to visit multiple stores to gain any comparison points on pricing and quality.
Within the financial services industry, the pandemic has caused a significant shift in consumers’ expectations, particularly on how they use the services. As a result, finance organisations have had to race to adapt to this rapidly changing consumer behaviour. In this post, we will look at how the expectations of the financial consumer have evolved … Read more