post
Whispir Takeover Bid
On 6 November 2023, Soprano Design (Technology) Australia Pty Ltd (Soprano DTA) (a wholly owned subsidiary of Soprano Design Pty Ltd) announced its
09th Nov 2023
Soprano Team
- Profile
Posts by Soprano Team:
post
The Future of Customer Experience: From Personalisation to Omnichannel Conversations
In an era characterised by rapid digital transformation, customers are seeking meaningful engagements through a diverse range of digital channels. As businesses strive
23rd Aug 2023
post
How Omnichannel is Transforming the Banking Customer Experience
As customers seek seamless and personalised experiences, banks are turning to omnichannel communication strategies to transform the banking customer experience. This article explores
21st Aug 2023
post
An In-Depth Comparison of Multichannel vs Omnichannel Strategies
Businesses across industries are faced with the critical decision of choosing the most effective strategy to engage and retain customers. Two prominent approaches,
07th Aug 2023
post
The Rise of Omnichannel Ecommerce: How it’s Shaping the Retail Industry
In the dynamic retail industry, where consumer preferences are ever-evolving, businesses must adapt swiftly to stay ahead of the game. One such transformative
03rd Aug 2023
post
SMS for Customer Engagement: Leveraging The Power of Text Messaging
While social media and email marketing have been popular choices, one tool for customer engagement is often overlooked: SMS (Short Message Service). SMS,
31st Jul 2023
post
How to Use WhatsApp for Customer Engagement: The Ultimate Guide
In the digital age, businesses need to adapt to changing customer preferences and embrace instant messaging platforms for effective customer engagement. WhatsApp Business,
27th Jul 2023
post
SMS for Customer Service: A Game-Changing Approach to Improving Support
In a sea of devices, channels and platforms, delivering exceptional customer support is more important than ever. As businesses strive to deliver personalised
24th Jul 2023
post
Best Practices for Mastering SMS Marketing
In the rapidly evolving landscape of digital marketing, businesses strive to engage customers across multiple channels seamlessly. One such powerful tool that has
19th Jul 2023
post
How to Create an Omnichannel Customer Buying Cycle
Today, customers have a multitude of options when it comes to engaging with brands, making it essential for companies to understand and optimise
17th Jul 2023