WhatsApp for customer service has become a must-have for companies of all sizes and industries. With more than 2 billion active users, it is an excellent mobile channel to boost customer satisfaction and improve sales. The world is changing so fast that many ways businesses used to communicate with their customers are not working anymore. … Read more
Digital transformation it’s not a new term for the healthcare industry. But during the pandemic, unique challenges emerged to solve new patients’ needs that are here to stay. Healthcare providers who don’t leverage technology to improve patient experience and processes will lag far behind those who do. In the last few decades, some hospitals and … Read more
There’s no doubt that SMS is still the ruler of an effective marketing strategy. But since RCS have appeared on the way, we all know that it’s not far behind. Why RCS for business communication? Find the answer in this article. Since the Global System for Mobile Association (GSMA) launched RCS in 2008, it has … Read more
After reading this article, you will wonder why you didn’t start using automated voice messaging to interact with your customers sooner. Because voice messaging use cases are not only engaging and effective, but they also involve low dev-time for your company. Our LATAM Field Marketing Manager, Juan Pablo Salazar, has already talked about what is … Read more
Throughout history, businesses have found new creative and innovative ways to detect people interested in their products or services. Thanks to technology, we now have a powerful method that helps companies with that mission easily and effectively: learn about chatbots, your perfect tool for lead generation. Technology has changed our lives. And it continues doing … Read more
You are here to read about why is it essential to deliver consistent messaging across channels. But first I have two questions for you. Do you buy products or services the first time you visit a company website? Surely not. Instead, do you research on Google, check customer reviews, read some blog posts and start … Read more
According to the Cambridge Dictionary, innovation is a “new idea or method, or the use of new ideas and methods.” The truth is that innovation it’s so important in our daily lives that it goes well beyond that simple definition. Innovation is essential in all aspects of human development. It can provide new momentum for … Read more
Technology changes our lives so fast that sometimes we don’t realize that many of those fantasies we had years ago about the future are now a reality. Could you ever imagine having coherent conversations with a robot? Thanks to advances in Artificial Intelligence, chatbots are already part of our daily lives. The benefits of chatbots … Read more
Think about two brands that you like so much that you usually recommend them to your friends. Undoubtedly, they have things in common. Maybe, it’s their real-time customer support, their easy and intuitive buying process, or products/services that always meet your expectations. Well, what they have in common is a good Customer Experience. Nowadays, providing … Read more
Do you want to interact with your customers and employees through text messaging, but you are unsure how to do it? This article will explain the top SMS uses cases for Retail to help you understand how text messaging can boost your customer engagement and improve your logistics, staff training, and security. It’s a fact … Read more