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Increased Demand for Enterprise Messaging During COVID-19 Crisis Reflects Shift Towards Trusted Mobile Engagement Across Australia and New Zealand

Trusted mobile engagement

Our CEO, Richard Favero has shared Soprano Design’s recent insight into the shift in business behaviour during the COVID-19 pandemic, especially in regards to communication strategy and usage. The article has recently been published on Newsmaker.

There has never been a more critical time for businesses and Governments to be able to deliver large volumes of secure, relevant, and consistent information in a safe and familiar environment. During the lockdown period, Soprano has seen message volumes increase by 15% in March versus February, and 23% versus the same period last year.

Soprano has been supporting customers adapt during the shift, with many transforming their communication strategies to meet the new, growing demands they face in the new normal. Our CEO, Richard Favero says, “This could include changes in the way we confirm a doctor’s appointment, make an online grocery order, reflect a change in mortgage repayments or acknowledge our awareness of a safety alert. The world has changed in a very short space of time from the way we work to the tools and technology we’re using to enable this rapid shift to effectively reach audiences from outside the traditional office ‘bubble’.”

Business analyst 451 Research has conducted a global survey on the impact of the current pandemic to the future of work. Among the findings are indications that physical distance will be an ongoing feature in the future of work, with 38% of companies surveyed planning to expand their remote working policies while 22% will be reducing company travel and 16% will pare back event attendance. Additionally, almost two thirds (64%) of large organisations are planning to invest in more communication and collaboration technology than they did prior to the pandemic.

You can read the full press release here, or view the 451 Research white paper here.

About Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing.

Matt brings more than 10 years of diverse leadership experience in the mobile messaging industry, with significant global product management success launching products for US mobile operators. His domain expertise in the wireless industry spans the enterprise mobile messaging landscape to include network-based wireless messaging and voice services as well as global wireless M2M (machine-to-machine) and the Internet of Things.

Prior joining Soprano he spent 8 years in B2B product management and product marketing with AT&T, Clearwire, and Nuance Communications. Matt has also founded and run two successful small businesses, and he holds an MBA from the Terry College of Business, University of Georgia and a B.A. in Philosophy from the University of Colorado. He lives and works in Seattle, Washington.