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A2P messaging (application-to-person messaging) is the process of sending mobile messages from a business application to a mobile user. These messages are also known as professional or enterprise messages. Considering almost 98% of text messages are opened, A2P messages are highly likely to be read – offering a cost-effective way for businesses to increase consumer … Read more

Improving Customer Experience In Finance Mobile Marketing

For financial institutions, how well they engage customers and deliver a great customer experience can differentiate them from their competitors. In 2020, COVID-19 forced customer engagement online, and according to Frank Rohde, President and CEO at Nomis Solutions, “post-COVID, the majority of customers will continue to engage digitally with financial institutions.” Mobile already plays a … Read more

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Within the financial services industry, the pandemic has caused a significant shift in consumers’ expectations, particularly on how they use the services. As a result, finance organisations have had to race to adapt to this rapidly changing consumer behaviour. In this post, we will look at how the expectations of the financial consumer have evolved … Read more

Soprano Adquires Silverstreet

In what has been a year of uncertainty, our vision of providing intelligent and secure mobile messaging solutions for enterprises and governments worldwide, has never faltered. As one of the world’s leading providers of enterprise communications for more than 25 years, I am thrilled to announce our acquisition of Silverstreet – beginning a new chapter … Read more

COVID-19 has been transformative in many ways. But in others it has simply accelerated existing trends. Case in point: digital communication. While most of us are now familiar with the user-facing tech – the conferencing over Zoom or collaborating within Microsoft Teams – the foundation of organisational communication is where the starker transformation has occurred. … Read more

The Growing Role Of Digital Communication In Customer Service

What does good customer service look like to you? At a broad level, the answer to that question is changing – and fast – with the help of digital communication. Until very recently, human contact was seen as the gold standard for customer service; ideally face-to-face, or over the phone where an in-person interaction wasn’t … Read more

COVID-19 has brought us all together digitally. We’ve relied on digital communications like never before with family and friends, internally in the workplace, and in B2C and B2B comms, too. The pandemic has been massively impactful across the business community, and there are quite a few ways in which we have all grown for the … Read more

Customers today are a lot more demanding than they were just 5 years ago. Back then, people were satisfied with social media interactions for customer service, or receiving emails for promotions and offers. However, digital transformation has made customer engagement expectations far greater in 2020. Now, customers expect interaction across a variety of channels, including … Read more

As our society grows ever reliant on technology, businesses need to adopt new ways of connecting with customers. Mobile messaging, or SMS, is becoming an increasingly popular way to quickly and efficiently reach customers. It’s fast, personal and direct, and you can rely on the fact that 95% of your recipients always have their mobile … Read more

We all love to communicate, but who would have thought that messaging would one day become the communication method of choice for the vast majority of us? Research shows that most people today prefer to use messages, instead of phone calls or written letters. Trillions of SMS texts are sent around the world each year. … Read more