Soprano recognised as a ‘CPaaS Leader’ by Quadrant Knowledge Solutions Get the report

If you are looking for a quick response: YES, chatbots increase sales. But if you are here to understand how chatbots can help you close deals keep reading because we will explain to you the three main reasons every company are using chatbots for sales. In our recent article about why chatbots are used for … Read more

Smishing Basics and Evolving Attacks  Anyone with a mobile phone in 2022 has probably seen a smishing message on their screen, even if they don’t know what smishing is. It’s just like the typical phishing message (where an email attempts to illicit a victim’s private data), except it uses mobile channels like SMS instead of … Read more

Customers do not just purchase products and services, but experiences. Do you know 64% of people think customer experience is more important than price in choosing a particular brand? At the same time, digital transformation has also changed over the years. Service organizations initially focused on websites for desktop users but shifted to mobile app … Read more

Soprano is proud to welcome Deb to the team as our new Director of People and Culture. She is based out of the Sydney office and will lead the company’s People initiatives.

Statistics say that Google process over 63.000 searches per second. That’s approximately 5.600 billion searches daily. Do you think that having a Google Business Profile is enough? Of course not. But with Google Business Messages API is entirely different. There, you can support, chat, and sell directly to customers and prospects who are looking for … Read more

The banking industry is undergoing a complete transformation. While financial customers move online and more digital-only competitors appear on the scene, traditional banks are focusing all their efforts on adopting new technologies to deliver a great customer experience. IVR helps to meet all that challenges. Ready to learn more about IVR in banking? Keep reading. … Read more

Do you remember when you make your first phone call? I’m sure it was a moment that marked your life: a before and an after. Communication is evolving so fast that it seems like centuries have passed since the first telephone arrived in our homes. Now, conversational AI is the must-have every business wants (and … Read more

Most businesses choose Email to communicate with their customers, but sometimes it’s not enough. The truth is that Email is so integrated into business communication that it is not going to be replaced soon. In the meantime, customers’ expectations are changing fast: 75% of people want to receive SMS from brands. So, what’s the solution? … Read more

Every June for the past 50 years, we celebrate #PrideMonth to reflect and spread to the world the importance of equality for all people around the globe. Pride Month is a time to consider the enormous progress we (and the world more generally) have made for LGBTQIA+ rights. But while many societies and companies have … Read more

WhatsApp for customer service has become a must-have for companies of all sizes and industries. With more than 2 billion active users, it is an excellent mobile channel to boost customer satisfaction and improve sales. The world is changing so fast that many ways businesses used to communicate with their customers are not working anymore. … Read more