Navigating crisis situations and distress during COVID-19 Learn More

COVID-19 has been transformative in many ways. But in others it has simply accelerated existing trends. Case in point: digital communication. While most of us are now familiar with the user-facing tech – the conferencing over Zoom or collaborating within Microsoft Teams – the foundation of organisational communication is where the starker transformation has occurred. … Read more

The Growing Role Of Digital Communication In Customer Service

What does good customer service look like to you? At a broad level, the answer to that question is changing – and fast – with the help of digital communication. Until very recently, human contact was seen as the gold standard for customer service; ideally face-to-face, or over the phone where an in-person interaction wasn’t … Read more

COVID-19 has brought us all together digitally. We’ve relied on digital communications like never before with family and friends, internally in the workplace, and in B2C and B2B comms, too. The pandemic has been massively impactful across the business community, and there are quite a few ways in which we have all grown for the … Read more

Customers today are a lot more demanding than they were just 5 years ago. Back then, people were satisfied with social media interactions for customer service, or receiving emails for promotions and offers. However, digital transformation has made customer engagement expectations far greater in 2020. Now, customers expect interaction across a variety of channels, including … Read more

As our society grows ever reliant on technology, businesses need to adopt new ways of connecting with customers. Mobile messaging, or SMS, is becoming an increasingly popular way to quickly and efficiently reach customers. It’s fast, personal and direct, and you can rely on the fact that 95% of your recipients always have their mobile … Read more

When an organization supports a BYOD (Bring Your Own Device) policy, it becomes more difficult to physically safeguard enterprise communications. Much of this is due to the fact that social media apps have pressing security loopholes and threats when it comes to sensitive information. While organizations believe that messaging apps have significant business benefits, the … Read more

We all love to communicate, but who would have thought that messaging would one day become the communication method of choice for the vast majority of us? Research shows that most people today prefer to use messages, instead of phone calls or written letters. Trillions of SMS texts are sent around the world each year. … Read more

Effective engagement drives an emotional connection between a business, its customers and its employees – all of which leads to greater business success. Highly engaged employees contribute to better customer service, which is an important component of customer engagement. In turn, customers who are highly engaged with a brand buy more of their product, promote … Read more

What Is Voice Broadcast Messaging

Voice Broadcast Messaging (or VBM), in its simplest form, has been around since the ‘80s. But with the recent renewed interest in voice technology, VBM is coming back into the spotlight. So, what exactly is it – and how is it helping the companies who use it in their communications? Voice Broadcasting Messaging, put simply, is the ability to deliver messages using automated voice calls.

Soprano Design’s Field Marketing Manager for LATAM, Juan Pablo Salazar explains what voice broadcast messaging is and how businesses are currently using it for it our latest learn article.

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You might have heard of omnichannel marketing – a strategy involving cross-channel content and user interaction that has recently exploded in popularity in certain spheres like eCommerce and retail.

Soprano Design’s Field Marketing Manager for EMEA, Jamie Armstrong explains why unlike some other trends in marketing, omnichannel is here to stay.

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