Learn more about CPaaS

Black Friday is one of the most critical commercial dates in sales globally for businesses. Ensuring that your marketing strategies for such an event are on track and targeted are critical success factors. Discover a proven and incredibly simple way to support your Black Friday marketing strategy today.

It is not enough to stay on trend with how businesses communicate these days. It is important that the tools and resources used are deployed effectively. Increasingly made available, chatbots are amazing tools offering versatility, convenience and speed. They also assist in delivering better brand impact. That said, there are important considerations to keep in mind when offering chatbots and writing effective chatbot scripts. Learn more below.

With many organizations still failing to deploy effective emergency communications and suffering large losses as a result, I would like to share Soprano’s RapidAlert tool - an exceptional solution for organizations of any size. You can read all about it in my article.

Mass email campaigns are such an important part of a business communication strategy, but many organizations struggle with understanding how to send bulk emails the right way. Done correctly, bulk emailing can really ramp up your customer engagement and performance. My article today delves into all the ways you can ensure your email campaigns are as successful as you want them to be.

Unfortunately banking fraud remains rife, but evolving technologies are providing more and more robust protection against attacks. One Time Password (OTP) security is a fantastic way to optimize security and protection for banking institutions and their customers. With correct, expert implementation, OTPs greatly reduce the risk of fraudulent access to systems and accounts.

Chatbots have come a long way since their early days. Today’s chatbots use machine learning and natural language processing to provide life-like, nuanced and effective conversations, and can vastly improve customer service and your omnichannel customer experiences. Learn more about this and Soprano’s omnichannel chatbot solution below!

Interactive Voice Response (IVR) is a system technology that allows businesses to send automated, pre-recorded phone calls to their audience, who respond via their mobile keypad. Used well, it saves time and effort, enhances customer support, service and marketing, and improves customer satisfaction. Learn more about how IVR works and where it will improve your business.

Companies are always on the lookout for ways to improve the customer experience. What better way than to explore tools that harness the power of automation with minimal human intervention? Find out how chatbots can become an invaluable tool in your mobile communications effort.

Are you thinking of implementing a large-scale secure and smarter enterprise mobile communications solution for your organization? Tips on where to start with a business mobile communications solution and the most critical things you need to have in place.

Are you looking for a tool to help you manage your marketing and sales communications in one place? Is it possible for you to consolidate all of your digital messaging in a single platform so you can connect better with customers and stakeholders? Now you can, with a secure and smarter enterprise mobile communication solution. Find out how Soprano’s powerful Cloud Communications Platform as a Service (CPaaS) can drive more value for your business communication strategy.

We have all seen the digital transformation of global businesses as the pandemic pushed us towards a touchless economy. But did you know it was CPaaS software (or Communication Platform as Service) that allowed businesses to innovate in this way? CPaaS market has led the way in reshaping the way businesses build relationships with their customers and raised customer expectations for real-time updates across multiple channels. In this article, I explain the role Soprano’s CPaaS played in this innovation and how businesses across the globe are using this technology to change the world.

In this article, I explain the rising value of WhatsApp API to businesses around the world, and what Soprano’s WhatsApp Business API might offer your business in terms of automated messages and improved customer journeys.

Our API allows users to build, direct, receive, and design responses all with no code in a single platform. It launches faster by eliminating by reducing the amount of coding required as the voice content is created in-app, while our competitors APIs require developers to programmatically create & maintain the voice messages which slows down new initiatives & campaigns​. Soprano Connect enables you to rapidly create & maintain message voices & handle IVR responses without the need of a developer which causes lengthy change cycles​.

Our API allows users to build, direct, receive, and design responses all with no code in a single platform. It launches faster by eliminating by reducing the amount of coding required as the voice content is created in-app, while our competitors APIs require developers to programmatically create & maintain the voice messages which slows down new initiatives & campaigns​. Soprano Connect enables you to rapidly create & maintain message voices & handle IVR responses without the need of a developer which causes lengthy change cycles​.

We’re heading towards a future in which customer experiences are entirely machine-driven. In my article below, I explain the transition happening from human-powered CX to tech-powered CX, and I detail how and why your brand needs to change its CX design approach to inject communications into the design-thinking phase, and to include the top minds from your organisation in designing your communication experiences.

At Soprano, we’re not just a supplier. We’re a true technology partner to our clients, and we see ourselves as an extension of their business. Our global expertise and experience means our understanding of different markets, industries and technologies is unparalleled, and it allows us to implement solutions that address each client’s unique needs.

As the importance of customer and stakeholder engagement increases, so too does the importance of communication platforms as a service (CPaaS). In this piece we hear from a number of Soprano’s resident experts, who share their knowledge on the two main types of CPaaS – developer-led and business-led – and offer clarity on the whats, whys and hows of each.

Abandoned carts: rare in the real world, an epidemic in e-commerce. But how might businesses reduce this endless abandonment? Rich communication services (RCS) represent a potential solution.

Today I’d like to talk about rich communication service (RCS) messaging, and its potential to revolutionize marketing – something that’s core to our mission at Soprano.

RCS enables marketers to leverage this key marketing opportunity by communicating with customers via a new, more engaging experience that reaches them no matter what device they’re on, or what messaging apps they use.

Modern communication has turned from the simple trio of email, phone, and SMS, to the complex and overwhelming tsunami of instant messaging apps and collaboration tools. It’s time for a return to simplicity and convenience, and here's how!

Enterprise Messaging Gateway is an advancement on traditional SMS messaging systems that offers businesses an even faster, easier, more cost-effective and engaging method of communicating with their customers.

RCS is the new messaging standard that’s revolutionizing the mobile messaging market and provides an excellent opportunity for business and government to engage more deeply with target audiences.

Cloud unified communications (or CPaaS platforms) are helping businesses to drive sales, reduce customer support costs and increase marketing ROI. A CPaaS provides an incredibly cost-effective solution to business communication problems. It enables rich insight into customer interaction and ensures communication cohesion across multiple channels.

Soprano's communication solutions are easy to use for enterprise customers, ensuring consistency and reliability in their business messaging services. We help businesses create trusted and meaningful interactions with their customers, and to bring value to their conversations.

In the past, SMS has been somewhat overlooked by brands in favor of shinier, newer and more exciting technologies. Perhaps because of that fact, mobile messaging has remained a uniquely effective form of customer communication. Today, let's talk about the growing importance of mobile messaging for businesses, and how RCS technology fixes some of the flaws inherent to traditional SMS. Read on below.

Not many 80s technologies remain unchanged to this day. SMS is one exception, and in many ways continues to be as effective as ever. But its limitations are beginning to catch up with it. Let's talk about the role that SMS might play as we enter the era of rich communication services or RCS.

Employing effective communication strategies that engage and satisfy your customers is key to delivering the best customer experience possible. Among the suite of communication tools now available are voice messaging systems – or Voice Broadcast Messaging (VBM) – that promise increased engagement and a positive experience with your brand. 

Voice Messaging is easily applicable to a wide range of industries and practices, but common areas in which this technology is being utilized include marketing, customer service, operations and even internal communications.

Digital healthcare has revolutionized patient management. A digital health system enables faster communication, quicker action, greater accuracy, lowered care costs, and improved processes.

With 90% of text messages read within three minutes of delivery, it’s clear text is an effective method of communicating with customers and SMS automation can enhance the benefits for your business even further.

A CPaaS solution is an essential for any modern business managing a variety of communications channels. How Soprano assists clients in implementing business communication software?

There has been an explosion in communication channels. CPaaS offers a future-proof solution to the communication needs, giving more opportunities for companies.

Discover how RCS provides the rich message experience that modern consumers have come to expect, from a service that, like SMS messaging, is native to your inbox.

Learn all about voice broadcasting and how it's helping companies deliver messages using automated voice calls.

Rich Communication Services (RCS) is a mobile messaging protocol enabling a more interactive messaging experience than traditional plain-text SMS messages.

Introduction to API messaging and how messaging APIs are used for communication automation