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Soprano Design Announces Partnership With Singapore’s StarHub

Soprano Design today announced that its award winning SOPRANO Mobile Enterprise Messaging Suite (MEMS) has been deployed by StarHub Limited, Singapore’s integrated info-communications provider. SOPRANO MEMS provides StarHub with a suite of ready-made, industry specific software applications that utilise SMS, MMS, email, voice and location technologies to accelerate mobile messaging for their enterprise and government customers.

Launched into the Singapore market by StarHub as “StarHub Enterprise Messaging powered by Soprano”, SOPRANO MEMS provides a hosted solution that simplifies business notification and communication processes using mobile messaging technology. SOPRANO MEMS makes it easy for StarHub to launch Mobile Marketing, Enterprise Messaging, Notification and Incident Management Services all within a single solution, quickly capitalising on a fast growing market.

SOPRANO MEMS provides numerous benefits for enterprise and government including increased operational efficiency, enhanced customer relationship management and a reduction in the effects of human latency, all from a single solution. SOPRANO MEMS also utilises real time reporting and tracking features while providing comprehensive anti-SPAM permission management to protect the corporate brands of StarHub’s Enterprise customers.

“Soprano is proud to be partnering with StarHub, who are a leading presence in the Singapore market, to deliver a value added messaging solution to their enterprise and government customers,” says Robin Ng, Director of Asia, Soprano Design. “StarHub Enterprise Messaging powered by Soprano has already received an overwhelmingly positive response and we are excited about future possibilities within the Asian region.”

SOPRANO MEMS continues to provide value added messaging solutions to both MNOs and their enterprise and government customers. With deployments spanning four continents Soprano continue to lead innovation with a growing suite of ready built vertical applications that open the unique capability and power of mobile network messaging to increase enterprise and government productivity.

About Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing. He lives and works in Seattle, Washington.