WhatsApp goes beyond being an app for communicating daily with friends and family. With the creation of WhatsApp for Business, customers across different industries expect companies to have presence in their favourite app. This guide will explain all you need to know about WhatsApp for Business and how to implement it in your communication strategy.
WhatsApp has become the favourite mobile messaging app worldwide. With 2 billion users in over 180 countries, it is a must-have for enterprise communication because it allows engaging, supporting, and selling almost without limitations.
According to our research, 85% of smartphone owners prefer messages to calls or emails. If you are already using SMS, Email and Voice, it’s great. But it would be best if you empowered them with a more widespread, engaging, and easy-to-use channel like WhatsApp.
WhatsApp for Business is a win-win for many reasons. Still, the most important is that it allows organisations to build relationships with their customers, employees, citizens, and patients by interacting with them in a super confidential and close way.
In a survey made in 2020 by WhatsApp, 75% of adults said they want to communicate with a business like they do with their family and friends. If your customers want you to be on WhatsApp, what are you waiting to start using it?