Soprano Blog
Get the most from our articles
10DLC Vs Toll-Free Vs Short Code
If you’ve handled messaging campaigns sent to customers, patients or citizens at your organisation, you may have come across the terms 10DLC, toll-free
ACMA SMS Sender ID Register: What You Need to Know
Please note: The regulatory environment for SMS Sender ID registration in Australia is evolving, and ACMA continues to release updates as the framework
Black Friday Marketing: SMS or Email?
Black Friday… It’s the time of year many retail organisations pin their hopes on. When inboxes overflow with offers and promotional messages compete
How to Get the Blue Tick on WhatsApp in 2025
Meta recently changed its WhatsApp verified badge from a green tick to a blue tick, aligning it with the verification system used across
RCS on iPhone: Everything You Need to Know
RCS has been a hot topic in the messaging space for years. Recently though, the spotlight has grown even brighter after Apple RCS
RCS vs SMS: Why Use Both?
Text messaging has come a long way over the years… SMS gave businesses a fast, direct line to customers, and it still delivers
