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Improving Customer Experience in Finance Through Mobile Marketing

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How well businesses engage customers and deliver a great customer experience can differentiate them from their competitors. Learn here how to create an effective customer experience in finance.

In 2020, COVID-19 forced customer engagement online. According to Frank Rohde, President and CEO at Nomis Solutions, “post-COVID, the majority of customers will continue to engage digitally with financial institutions.”

Mobile already plays a big part in how customers engage with their banks. Financial customers frequently receive text messages for things such as fraud alerts, one-time passwords to get access to bank accounts and payment reminders. And while those types of interactions are very important in the mobile banking customer experience, more institutions are turning to mobile for marketing as well.

According to a new report from Deluxe that surveyed financial institutions, improving the customer experience and enhancing mobile engagement are two of their top priorities for 2021.  Only 19% of survey respondents said their marketing strategies were very effective in 2020. When asked what marketing activities will be important in 2021, nearly 80% said mobile marketing was a high priority.

This greater move into mobile marketing makes sense because of its ability to engage customers personally, quickly and effectively. In the latest infographic from Soprano Design, we identify some of the reasons mobile marketing is becoming more and more important in customer engagement and in driving revenue growth for financial institutions.

Click here to see our new infographic

How Mobile Messaging Drives a Good Customer Experience in Finance

Improving customer engagement directly impacts the bottom line.

  • 84% of businesses that focus on enhancing the customer experience report an increase in revenue; 92% report increased customer loyalty.
  • Financial customers who are fully engaged bring $402 in additional revenue per year to their primary bank.
  • Our conclusion: superior CX drives superior revenue growth.” – Harley Manning, Forrester

Customers expect their interactions using the methods and channels they prefer.

  • 46% of financial consumers increased their mobile banking usage in the last year; 91% of mobile banking users prefer online banking over going to a physical branch
  • 9 in 10 consumers want absolute omnichannel services and expect a seamless experience when moving from one communication method to another.

Mobile messaging channels are becoming the preferred method for customer engagement.

  • 98% of smartphone owners use text messages on a regular basis
  • SMS has open rates 5x higher than email
  • SMS has response rates 8x higher than email
  • SMS has response times 60x faster than email
  • Personalization can drive up to 15% revenue growth.

Soprano Connect is an enterprise-grade platform for financial messaging services that enables you to personalize, engage and build trust with your customers.

Want to learn more about how to enhance your customer experience in finance? Don’t miss our new finance Whitepaper “Engaging The Neglected 47%: A Mobile CX Solution for banking CDOs that reaches more customers”.

About Matt Thompson

Matt joined Soprano in 2013 to create and lead Soprano’s global product management and marketing efforts across all regions, including Asia, Australia, Europe, LATAM and the US. He helps shape and execute Soprano’s product strategy both globally and with individual regions and MNO partners. He oversees Soprano’s carrier revenue acceleration model, which includes direct involvement in new product launch activities, carrier-branded industry websites, B2B digital marketing campaigns, and ongoing product marketing. He lives and works in Seattle, Washington.