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How a Retailer increase sales and consumer loyalty with SMS Campaign

Automated Voice Messaging
eliminates silos
Challenges

How to increase sales and consumer loyalty with CPaaS?

A premium retail brand leader in fashion and style that owns a portfolio of powerful luxury and sport lifestyle brands. It is a world leader in apparel and accessories. They were using traditional print advertising and email marketing to promote apparel and other merchandise.

  • They did not have an efficient way to directly communicate with a large group of customers about their new apparel collection or promotion
  • They were looking for ways to reach and engage consumers quickly to increase direct sales
  • They wanted to go-to market and promote new apparel collection on time to beat the competition
  • Print advertising was expensive with very little return on investment and could not be measured effectively
  • They needed a better visibility on their customers’demographics
The Solution

Adding SMS features with the existing marketing platform

  • Soprano’s API was integrated with existing marketing system, providing access to customer lists with ability to opt-in and opt-out
  • We provided all in one SMS campaign service that included setting up templates, populating contacts through lists, send the campaign and provided post-campaign performance reporting and analysis
  • In order to get better visibility on their customers’ demographics, a bulk SMS campaign included a promotional mobile flyer which had a call-to-action link. The mobile flyer encouraged consumers to click on a CTA link which send customers to the promotional page
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The Result

Higher open rate leads to a better sales results

  • Clicking on the URL link sends customers directly to the promotional page, engaging them into making a purchase which increases sales and strengthens consumer loyalty
  • Higher open rate than email, therefore better reach and results
  • Able to track and measure campaign results based with reporting and analysis

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Soprano Connect’s Customers

Soprano Design have more than 4500 customers globally across APAC, EMEA, LATAM and the US.

Our customers range from large corporations to independent companies across every industry possible including Government, Healthcare, Finance, Education, Retail, Manufacturing and Logistics.

Soprano Connect is a leading communications platform-as-a-service (CPaaS) credited by IDC as a “Major Player” in CPaaS and by 451 Research as a “CPaaS Vendor to Watch” in 2021.

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