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How a Retailer increase sales and consumer loyalty with SMS Campaign

Profile

Sector: Retail

Briefing

A premium retail brand leader in fashion and style that owns a portfolio of powerful luxury and sport lifestyle brands. It is a world leader in apparel and accessories. They were using traditional print advertising and email marketing to promote apparel and other merchandise.

Challenges

  • They did not have an efficient way to directly communicate with a large group of customers about their new apparel collection or promotion
  • They were looking for ways to reach and engage consumers quickly to increase direct sales
  • They wanted to go-to market and promote new apparel collection on time to beat the competition
  • Print advertising was expensive with very little return on investment and could not be measured effectively
  • They needed a better visibility on their customers’demographics

The Benefits

  • Clicking on the URL link sends customers directly to the promotional page, engaging them into making a purchase which increases sales and strengthens consumer loyalty
  • Higher open rate than email, therefore better reach and results
  • Able to track and measure campaign results based with reporting and analysis
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Soprano Connect’s Customers

Soprano Design have more than 4500 customers globally across APAC, EMEA, LATAM and the US.

Our customers range from large corporations to independent companies across every industry possible including Government, Healthcare, Finance, Education, Retail, Manufacturing and Logistics.

Soprano Connect Customers

Soprano Connect is a leading communications platform-as-a-service (CPaaS) credited by IDC as a “Major Player” in CPaaS and by 451 Research as a “CPaaS Vendor to Watch” in 2021.

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