Soprano Blog
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November 28th, 2025
ACMA SMS Sender ID Register: What You Need to Know
Please note: The regulatory environment for SMS Sender ID registration in Australia is evolving, and ACMA continues to release updates as the framework
5 Mins. reading time
November 20th, 2025
Black Friday Marketing: SMS or Email?
Black Friday… It’s the time of year many retail organisations pin their hopes on. When inboxes overflow with offers and promotional messages compete
9 Mins. reading time
November 20th, 2025
How to Get the Blue Tick on WhatsApp in 2025
Meta recently changed its WhatsApp verified badge from a green tick to a blue tick, aligning it with the verification system used across
6 Mins. reading time
October 27th, 2025
RCS on iPhone: Everything You Need to Know
RCS has been a hot topic in the messaging space for years. Recently though, the spotlight has grown even brighter after Apple RCS
8 Mins. reading time
October 27th, 2025
RCS vs SMS: Why Use Both?
Text messaging has come a long way over the years… SMS gave businesses a fast, direct line to customers, and it still delivers
10 Mins. reading time
October 24th, 2025
Whatsapp vs SMS For Business Messaging
Businesses are messaging customers more than ever, but choosing the right channel can make or break the experience. SMS offers unmatched reach and
9 Mins. reading time