According to a recent report from Juniper Research, the A2P messaging space is forecasted to grow 55% by 2028, with an additional 1.2
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In May 2023, the Australian government announced it was launching Australia’s first SMS Sender ID Registry to crack down on scammers after 47%
RCS messaging has been making headlines in recent months on the back of Apple ending years of speculation and announcing they’d be adopting
As well as representing a time of reflection and celebration, the New Year is also about looking ahead at what’s to come —
On 6 November 2023, Soprano Design (Technology) Australia Pty Ltd (Soprano DTA) (a wholly owned subsidiary of Soprano Design Pty Ltd) announced its
In an era characterised by rapid digital transformation, customers are seeking meaningful engagements through a diverse range of digital channels. As businesses strive
As customers seek seamless and personalised experiences, banks are turning to omnichannel communication strategies to transform the banking customer experience. This article explores
Businesses across industries are faced with the critical decision of choosing the most effective strategy to engage and retain customers. Two prominent approaches,
In the dynamic retail industry, where consumer preferences are ever-evolving, businesses must adapt swiftly to stay ahead of the game. One such transformative
While social media and email marketing have been popular choices, one tool for customer engagement is often overlooked: SMS (Short Message Service). SMS,