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October 24th, 2025

Whatsapp vs SMS For Business Messaging

Businesses are messaging customers more than ever, but choosing the right channel can make or break the experience.  SMS offers unmatched reach and

9 Mins. reading time
October 1st, 2025

Soprano Shortlisted for 2025 Engage Awards

Sydney, October 2025 – Soprano Nominated for ‘Best Implementation of AI in Customer Engagement’ with Acorn Compliance for Innovative Onboarding Chatbot Global automated

3 Mins. reading time
September 15th, 2025

How HR Teams Can Use Automation to Improve Their Employee…

HR teams wear a lot of hats… From recruitment and onboarding to engagement and compliance, they’re the engine room behind any well-functioning organisation.

9 Mins. reading time
September 11th, 2025

Aduna and Soprano Design Partner to Expand Network API Adoption…

Sydney, September 2025 – Soprano Enhances its Enterprise Messaging Offering After Entering Strategic Partnership with Aduna Aduna, the global aggregator of standardized network

4 Mins. reading time
September 3rd, 2025

The Hidden Cost of SMS Fraud: How AIT Can Hurt…

Artificially Inflated Traffic (AIT) is a hot topic right now, and with good reason. As businesses have increasingly shifted traditional manual or in-person

8 Mins. reading time
August 27th, 2025

What Is Multi-Factor Authentication (MFA) and Why It Still Matters…

Multi-Factor Authentication has been back in the spotlight recently, with government bodies encouraging individuals and organisations to strengthen their defences against rising cyber

8 Mins. reading time